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3D Continues to Dominate Box Office with Alice in Wonderland Raking in $34.5 Million, More Avatar on the Way

James Cameron would like his director's cut of Avatar to be released in theaters this fall
Article | 03.21.10 | By John Gaudiosi
More Avatar heading to theaters

Over the weekend, while Tim Burton’s Alice in Wonderland continued to woo 3D audiences with a $34.5 million gross and a $265.8 million total gross; James Cameron’s Avatar remained in eighth place with a $4 million take and a U.S. total of $736.9 million. With the first Avatar DVD and Blu-ray Disc heading home on April 22nd from 20th Century Fox Home Entertainment, Cameron recently told USA Today that he hopes to bring the 3D movie back to theaters with more footage -- as much as 40 more minutes.

 

With too many 3D spectacles and not enough 3D movie theaters, Avatar was bumped for Alice in Wonderland, which will ultimately be bumped for How to Train Your Dragon and Clash of the Titans. As a result, Cameron would like to release a director’s cut of Avatar in theaters as early as this fall. Of course, Disney’s TRON Legacy is slated for a Christmas release and Sony Pictures has a 3D Resident Evil: Afterlife opening in early fall – but by then more 3D theaters will have opened.
 
This explains why the first home version of Avatar will come with just the movie. A second director’s cut (likely the same version Cameron wants to release in theaters) will also be heading home – possibly as early as this Christmas. And ultimately, you can bet on a Blu-ray 3D version of the movie being released – likely next year as more people will have made the leap to 3D TVs by then. Ironically, Avatar is exactly the type of Blu-ray 3D that will entice people to upgrade to 3D – just as the film has opened up 3D to the masses and changed the way Hollywood looks at 3D.
 
Clash of the Titans, opening April 2nd, was filmed in 2D but converted to 3D after the opening of Avatar. That will be the first big movie to hit theaters in 3D that wasn’t filmed using 3D cameras. If successful, it opens up a new way for Hollywood to bring 2D movies into the third dimension. Even Cameron is working to convert his Oscar-winning Titanic into a 3D experience for a 2012 release.
 
Cameron has also gone on the record with Entertainment Weekly saying he’d like to do a film sequel for Avatar and is already working on that project. But for now, fans will have another chance to see Avatar in 3D on the big screen. And eventually, they’ll be able to own the movie in 3D and play it on PlayStation 3 or any of the new Blu-ray 3D players hitting stores this summer.

 

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