With new Android rival tablets showcased in Las Vegas at the Consumer Electronics Show (CES 2012), Apple is apparently ramping up production in China for a March launch for its much-anticipated iPad 3. The new device is expected to feature an HD screen that rivals HD TV sets, a quad core processor for multitasking and 4G LTE support, according to Bloomberg.
Apple has sold over 40 million iPads since 2010, which have grossed over $25.3 billion in sales. But the company has been under fire from Android tablets and smartphones of late. With so much competition and quad core NVIDIA Tegra 3 devices already available, Apple needs to keep up with its rivals. In fact, Android has recently overtaken iOS in the smartphone space.
In addition to the iPad 3, Apple is expected to launch an iPad mini at some point this year. That device will compete with the lower-priced Amazone Kindle Fire and Barnes & Noble Nook devices that have connected with consumers thanks to their low price points. At CES 2012, Asus announced the first Tegra 3 tablet that will sell for $250 later this year, putting further pressure on Apple to compete with this new price point. The iPad 3 is expected to sell for the higher price points that many tablets, including iPad and iPad 2 currently enjoy at retail.