Author Jeff Ryan Explains Why Nintendo's Mario Is Still Super

His new book, Super Mario: How Nintendo Conquered America, chronicles the rise of Nintendo

In the new book, Super Mario: How Nintendo Conquered America, author Jeff Ryan follows three stories: the business history of Nintendo over the years since it came to America, the gaming innovations of the Super Mario series of games, and the pop culture life of Mario as an icon. The former Katrillion.com video game editor took some time to explore the past, present and future of Nintendo in this exclusive video interview.