Big Games of 2011: Epic Games' Gears of War 3 Gets Mad Catz Accessories
New line of controllers, headsets and accessories will be available for game's launch
One of the big games of 2011 is getting custom controllers from Mad Catz Interactive. Epic Games has extended its licensing agreement with the accessories company to include Gears of War 3. Under the terms of the agreement, Mad Catz has secured global rights to produce and market a range of officially branded specialty controllers, headphones and peripherals for Microsoft's Xbox 360. The products will launch this fall in tandem with the game’s release. Epic Games Design Director Cliff Bleszinski talks about the new game in this exclusive video interview.
Developed by Epic Games and published by Microsoft Game Studios, the Gears of War franchise has won over 50 game of the year awards, sold more than 12 million copies worldwide, and redefined the third-person shooter genre for the current console generation. One of the bestselling Xbox game series of all time, Gears of War is exclusive to the Xbox 360 and its riveting multiplayer action makes it one of the most popular titles on Xbox LIVE.
Mad Catz was one of Epic Games’ original licensing partners as it produced Gears of War and Gears of War 2 themed products for Xbox 360 including faceplates, a faceplate and Console Skinz combo pack including graphics to customize the sides of the console, and a Console Crate hard case for transporting and storing the Xbox 360 console.
“We are delighted to extend our relationship with Epic Games and look forward to creating a distinctive range of accessories for the next release of one of the most successful franchises in the industry’s history,” said Darren Richardson, President and Chief Executive Officer of Mad Catz. “Our Gears of War agreement is consistent with our strategies to align Mad Catz with the industry’s most popular and anticipated game titles and to develop and globally distribute high-value products that enhance the gaming experience. Gears of War is a marquee relationship for Mad Catz and helps us further grow and diversify our industry-leading portfolio of branded videogame accessories.”
“Mad Catz has a history of successfully leveraging the Gears of War brand to bring high value accessories to market and elevate the game’s excitement and reality. We are excited to work with them again on what we expect will be one of the biggest video game releases of all time,” said Jay Wilbur, Vice President, Epic Games.
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John Gaudiosi
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John Gaudiosi has been covering videogames for the past 20 years for outlets like The Washington Post, CNET, Wired Magazine and CBS.com. He has focused on the convergence of entertainment and videogames for outlets like Video Business, Home Media Magazine, Entertainment Weekly, The Hollywood Reporter and Variety. He currently serves as Editor-in-Chief of Gamerlive.TV and is also a freelance game columnist for Reuters and writes for outlets like Forbes.com, NVISION, Official PlayStation Magazine, EGM Now, Geek Monthly, PrimaGames.com, and Yahoo! Games. John also serves as the video game expert for NBC in Washington D.C. and has produced videogame documentaries for The History Channel and Starz Entertainment. John was named one of the Top 50 Game Journalists in the world by Next-Gen.biz in 2007. He is the co-author of Scholastic Books' How to Get into Videogames, Prima Publishing's Madden: Twenty Years of Videogame Football and Electronic Arts: The Official History.
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