Blizzard Entertainment will Celebrate Diablo III at BlizzCon 2011 October 21-22 in Anaheim

The sixth annual event will once again be held at Anaheim Convention Center this year
While events like E3 showcase big games of 2011 and beyond to the world, most of these trade shows are closed to the public. BlizzCon is an exception to this rule, designed as a place for Blizzard game fans to meet the developers, pick up new swag, and party together. Blizzard Entertainment made this year’s big game event official. The sixth annual BlizzCon gaming convention will be held at the Anaheim Convention Center on Friday, October 21 and Saturday, October 22, 2011. BlizzCon is a celebration of the global player communities surrounding Blizzard Entertainment’s World of Warcraft, StarCraft, and  Diablo universes. Diablo III, which will launch this year, is expected to be a key focus for the convention.
 
 
"We look forward to holding another exciting BlizzCon this year, filled with some great entertainment and competition, as well as the latest news about Blizzard games," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. "BlizzCon is built from the ground up with our community in mind -- we're pleased to be able to host an event where players can come together to have fun and celebrate their passion for gaming." 
 
In addition to serving as a gathering place for Blizzard Entertainment gaming communities, BlizzCon will offer attendees a chance to enjoy: Hands-on play time with the latest versions of Blizzard Entertainment games; discussion panels with Blizzard Entertainment developers; competitive and casual tournaments for players to showcase their talents; community contests with great prizes; and commemorative merchandise based on Blizzard Entertainment’s game universes.
 
The previous BlizzCon was held in Anaheim in October 2010. Tickets to the event sold out in minutes, and some of the highlights included the unveiling of Diablo III's fifth and final playable character class, the demon hunter, and an epic closing concert featuring Tenacious D.