Blockbuster On Demand Goes Mobile with 3D Movies

New smartphones like the HTC EVO 3D will come pre-loaded with the Blockbuster On Demand App
Those people who are waiting on the sidelines as the battle between active and passive stereoscopic 3D wages on at retail (and autostereoscopic 3D is just five years away from jumping into this fray), can watch 3D movies without wearing glasses. The Sprint HTC EVO 3D will be the first 3D handset pre-loaded with the Blockbuster On Demand mobile application that has access to one of the largest catalogs of movies, including 3D titles. This movie store in your pocket offers video optimized for viewing on HTC EVO 3D’s 4.3-inch screen. Check out the video preview of the new phone below.
 
 
“Consumers want to watch the latest entertainment anywhere, anytime,” said Scott Levine, vice president of Digital, Blockbuster. “Sprint and Blockbuster are taking the movie watching experience to the next level with enabling 3D on a smartphone.”
 
Blockbuster On Demand offers the hottest new releases on the same day they become available on Blu-ray and DVD. Customers can buy or rent digitally and download directly to their smartphone, along with select 3D movies.
 
Blockbuster On Demand purchases can also be watched on other Blockbuster On Demand-compatible devices. Rentals range from $1.99 to $3.99 each, and purchases are $5.99 and up. Rentals will be available for viewing on one screen within 30 days of rental, with a 24-hour viewing period once the title is first played.