Disney Counts Down the 10 Weeks to TRON: Legacy
TRON: Evolution videogames from Disney Interactive and game controllers from PDP are part of the marketing blitz
Walt Disney Studios is counting down the 10 weeks to the December 17 theatrical release of TRON: Legacy, one of the biggest 3D movies that’s not named AVATAR. Every week for the next 10 weeks marks a major milestone in the countdown as The Walt Disney Company rolls out exciting new TRON events, film content, products and announcements in preparation for the worldwide film launch. Check out this exclusive video interview with the men behind the new TRON movie.
TRON Tuesdays— every Tuesday for the next 10 weeks, exclusive new video and film content, including behind-the-scenes exclusives, trailers and artwork, will be released around the world online and through select broadcast outlets. To get the latest on “TRON Tuesdays” and more, visit Disney.com and Facebook.com/TRON.
Disney has also launched Disney.com’s TRON: Get on the Grid Sweepstakes, featuring hundreds of prizes including a Grand Prize Trip for four to experience ElecTRONica, the new street celebration at Disney California Adventure Park. The Get on the Grid Sweepstakes is open to US residents only; details and official entry rules are available at Disney.com/TRONsweeps.
ADDITIONAL HIGHLIGHTS OF THE 10-WEEK COUNTDOWN:
Walt Disney Records will release the TRON: Legacy official motion picture soundtrack, scored by the French electronic music duo Daft Punk, on December 7th.
In addition to new merchandise arriving to stores this month, Disney Consumer Products will debut exciting, new TRON: Legacy products and promotions, including a special line for women, a one-of-a-kind immersive retail destination for products and a unique gadget line for music and gaming fans.
On December 7th, Disney Interactive Studios will launch the next-gen videogame TRON: Evolution for all major home video game consoles, Windows PC and handheld platforms.
Disney Parks is celebrating TRON: Legacy with ElecTRONica, a night time street event at Disney California Adventure Park, featuring a dynamic visual- and music-based experience, a re-creation of Flynn’s Arcade and an opportunity to see a special 3D preview of TRON: Legacy. ElecTRONica runs from now until April 2011 every Friday, Saturday and Sunday night and nightly through the Thanksgiving and Christmas holiday periods.
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About the Author
John Gaudiosi
Editor-in-Chief
John Gaudiosi has been covering videogames for the past 20 years for outlets like The Washington Post, CNET, Wired Magazine and CBS.com. He has focused on the convergence of entertainment and videogames for outlets like Video Business, Home Media Magazine, Entertainment Weekly, The Hollywood Reporter and Variety. He currently serves as Editor-in-Chief of Gamerlive.TV and is also a freelance game columnist for Reuters and writes for outlets like Forbes.com, NVISION, Official PlayStation Magazine, EGM Now, Geek Monthly, PrimaGames.com, and Yahoo! Games. John also serves as the video game expert for NBC in Washington D.C. and has produced videogame documentaries for The History Channel and Starz Entertainment. John was named one of the Top 50 Game Journalists in the world by Next-Gen.biz in 2007. He is the co-author of Scholastic Books' How to Get into Videogames, Prima Publishing's Madden: Twenty Years of Videogame Football and Electronic Arts: The Official History.
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