Disney Launches First Social Game Based on Theme Park with Animal Kingdom Explorers

New free-to-play game combines hidden object and strategy gaming genres
Disney Animal Kingdom Explorers

Inspired by scenes and locations from the Disney Animal Kingdom theme park, Disney Animal Kingdom Explorers was created by Playdom in partnership with the park’s scientists to ensure environmentally correct game play. Players will have the opportunity to become part of the Global Wildlife Research team, learn about rare and endangered species and build their own virtual preserves to house and protect hundreds of animals and plants from around the globe.  Players are even encouraged to be conscious of the needs of animals and their habitats - placing animals who cohabitate well next to each other will earn the player extra points.

 

The launch of Disney Animal Kingdom Explorers demonstrates the continued execution of Disney’s social gaming strategy -- merging Disney IP with Playdom’s expertise in social game play, which together, have successfully launched and sustained other hidden object social games, such as Garden’s of Time.  Disney Animal Kingdom Explorers is the first hidden object game on Facebook to highlight animals, and classic, hand-drawn Disney animation brings the game to life in a way only Disney can.

Developed by Disney Social Games, Disney Animal Kingdom Explorers is a hidden object game that provides players with a social, ecologically minded play experience. Players can create and nurture their own wildlife nature preserve around the Tree of Life populated with their favorite exotic animals, and search for hidden objects in spectacular natural settings from the

Appealing to a broad base of consumers who have an affinity for animals, nature and exploratory travel – Disney Animal Kingdom Explorers brings players into the heart of the jungle without having to leave home. Animal Kingdom Explorers incorporates a deeper narrative and developed characters into the game play.  The Global Wildlife Research team members will guide players through exotic wilderness, build and grow their own wildlife preserve and protect endangered species.