Quick Hit, Inc., a leading developer and publisher of free social sports games, has signed an exclusive multi-year NFL license from the National Football League.  Under the terms of the agreement, QUICKHIT will have the right to use NFL trademarks in its successful free-to-play, browser-based game, QUICKHIT Football. Although the financial terms of the deal were not disclosed, the license includes the 32 NFL team names, logos, colors, uniform and helmet designs, as well as the Super Bowl, NFC, AFC, and Pro Bowl logos. The game will be on display at E3 2010 in Los Angeles.

"This agreement represents an exceptional opportunity to partner with the National Football League in the exploding digital and social gaming space," said Jeffrey Anderson, QUICKHIT’s founder and CEO. "Their focus on quality and authenticity is the same as ours, and we look forward to working closely with them."
 
QUICKHIT’s agreement with the NFL will provide compelling game play for football fans of all ages. Starting with the 2010 season, online fans will be able to show their support and affinity for a given NFL team by customizing their QUICKHIT Football team.  Options will include the ability to choose the logos, colors and uniforms of their favorite NFL team, select plays that are consistent with that team’s style of play, and much more.
 
"We are excited to partner with QUICKHIT and enhance the gaming experience online for our fans," said Hans Schroeder, Vice President of Media Strategy and Development at the NFL. "This partnership is a key part of our goal to expand and enrich the online experience for NFL fans throughout the year."  
 
QUICKHIT Football started its open beta in October 2009 with the goal of making a free, accessible and authentic football game for the masses. In just a few months, the game attracted more than a million users. QUICKHIT Football features NFL personalities like Super Bowl-winning coaches Bill Cowher and Brian Billick, as well as players like Randy Moss, Ray Lewis, Brian Westbrook, Barry Sanders, Randall Cunningham, and more. The addition of NFL team marks and logos to the game provides fans even more realistic and riveting gridiron action this year.

About the Author

John Gaudiosi

Editor-in-Chief

John Gaudiosi has been covering videogames for the past 20 years for outlets like The Washington Post, CNET, Wired Magazine and CBS.com. He has focused on the convergence of entertainment and videogames for outlets like Video Business, Home Media Magazine, Entertainment Weekly, The Hollywood Reporter and Variety. He currently serves as Editor-in-Chief of Gamerlive.TV and is also a freelance game columnist for Reuters and writes for outlets like Forbes.com, NVISION, Official PlayStation Magazine, EGM Now, Geek Monthly, PrimaGames.com, and Yahoo! Games. John also serves as the video game expert for NBC in Washington D.C. and has produced videogame documentaries for The History Channel and Starz Entertainment. John was named one of the Top 50 Game Journalists in the world by Next-Gen.biz in 2007. He is the co-author of Scholastic Books' How to Get into Videogames, Prima Publishing's Madden: Twenty Years of Videogame Football and Electronic Arts: The Official History.