EA Sports' Peter Moore Says Games Will Drive 3D into Homes
EA Sports could join Sony PlayStation, Ubisoft and NVIDIA in making the jump to 3D games
With James Cameron’s Avatar continuing to rule the global box office, 3D remains more than just a fad in Hollywood. At CES 2010, electronics giants like Sony, Panasonic, LG and Samsung showcased 3D TVs for the home. Now EA Sports President Peter Moore, who was in Europe for an international press event showcasing new 2010 FIFA World Cup South Africa videogames, has chimed in on 3D games.
Moore told CVG that EA Sports is absolutely looking into developing 3D games for PlayStation 3. Sony had multiple 3D games on display at CES 2010, including a 3D version of MLB 10.
"As James Cameron did with Avatar at the movies, you've got to build [games] from the ground up with 3D in mind,” said Moore. "None of the games I've seen [so far] have been built that way - they've been regular games running in 3D. The real secret sauce will be when somebody says: 'I'm going to build this game specifically for a 3D platform.'"
Ubisoft actually built James Cameron’s Avatar: The Game from the ground up for 3D on Xbox 360 and PlayStation 3 and that game has sold over 1.3 million copies worldwide so far – although most gamers are playing the game in 2D. But the 3D gaming movement has picked up steam with Sony’s PlayStation 3 focus on 3D games beginning this summer. There’s even a 3D Games Summit taking place in Los Angeles this April 21-22 that will focus on how games will drive 3D into the home.
Moore said that although he wasn’t making any announcements about EA Sports 3D games, “it's no coincidence that of the 3D [TV] broadcasts I've seen in the last two years, I can count the NBA All-Star event in Las Vegas, while ESPN has announced 3D programming - perhaps even a full channel. There have also been a number of announcements around the [soccer] World Cup, with some games broadcast in 3D.”
Moore said “this is reminiscent of where we were with HD five or six years ago. It seems like a lifetime ago now, but you'd go to CES and be in awe of HD - and it was sports games that showed up the technology. I think there's great opportunity for EA to bring sports to life in unbelievably imaginative ways, once we can grasp what 3D means to us.”
NVIDIA is another company that has been behind the 3D gaming revolution, although its focus has been on the PC. Over 400 games are now playable in 3D, including EA Sports games, for owners of NVIDIA GeForce 3D Vision technology.
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About the Author
John Gaudiosi
Editor-in-Chief
John Gaudiosi has been covering videogames for the past 17 years for outlets like The Washington Post, CNET, Wired Magazine and CBS.com. He has focused on the convergence of entertainment and videogames for outlets like Video Business, Home Media Magazine, Entertainment Weekly, The Hollywood Reporter and Variety. He currently serves as Editor-in-Chief of Gamerlive.TV and is also a freelance game columnist for Reuters and writes for outlets like Playboy Magazine, NVISION Magazine, GamePro Magazine, Official PlayStation Magazine, EGM Now, Maxim.com, AOL GameDaily.com, GeForce.com, and Yahoo! Games. John also serves as the video game expert for NBC in Washington D.C. John was named one of the Top 50 Game Journalists in the world by Next-Gen.biz in 2007. He is the co-author of Scholastic Books' How to Get into Videogames, Prima Publishing's Madden: Twenty Years of Videogame Football and Electronic Arts: The Official History.
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