Ubisoft and Gatorade have partnered to deliver a workout series designed specifically for fitness athletes for Ubisoft’s popular Kinect for Xbox 360 video game Your Shape: Fitness Evolved. Gatorade enlisted the talents of celebrity-trainer Gunnar Peterson to develop a workout series created around the G Series FIT, their new line of products for fitness athletes. The Gatorade-inspired workouts are available to download now for free on the Xbox LIVE marketplace.
The G Series FIT Workout with Gunnar Peterson offers personalized training sessions with one of the country’s top celebrity and athlete trainers and the workout plan is designed to inspire and fuel the inner athlete in everyone. The downloadable workout plan includes a 30-minute full-body toning program, and introduces new exercises including jumping jacks, squat raises, lunges, and other new moves that integrate free weights and dumbbells.
Your Shape: Fitness Evolved has been one of the bestselling games for Microsoft’s popular Kinect controller-free peripheral. The game has been helping Microsoft and Ubisoft reach beyond the traditional male gaming demographic, attracting a loyal female base.
G Series FIT was developed specifically for fitness athletes to provide fuel, fluid and nutrients before, during and after a workout. The products, each inspired by fitness athletes and designed by Gatorade, are currently available nationwide at retailers including Target and Walgreens.
Bookmark/Search this post with
About the Author
John Gaudiosi
Editor-in-Chief
John Gaudiosi has been covering videogames for the past 20 years for outlets like The Washington Post, CNET, Wired Magazine and CBS.com. He has focused on the convergence of entertainment and videogames for outlets like Video Business, Home Media Magazine, Entertainment Weekly, The Hollywood Reporter and Variety. He currently serves as Editor-in-Chief of Gamerlive.TV and is also a freelance game columnist for Reuters and writes for outlets like Forbes.com, NVISION, Official PlayStation Magazine, EGM Now, Geek Monthly, PrimaGames.com, and Yahoo! Games. John also serves as the video game expert for NBC in Washington D.C. and has produced videogame documentaries for The History Channel and Starz Entertainment. John was named one of the Top 50 Game Journalists in the world by Next-Gen.biz in 2007. He is the co-author of Scholastic Books' How to Get into Videogames, Prima Publishing's Madden: Twenty Years of Videogame Football and Electronic Arts: The Official History.
