Kobe Bryant and Derrick Rose Host 2K Sports NBA Challenge
NBA All-Stars will be on hand Saturday in Dallas at the NBA Jam Session for videogame finals
With the NBA All-Star Game in Dallas this weekend, the videogame world is turning its attention to the big event. 2K Sports announced that NBA 2K10 cover athlete, Kobe Bryant of the Los Angeles Lakers, and NBA 2K10: Draft Combine spokesman, Derrick Rose of the Chicago Bulls, will both appear at the NBA All-Star Jam Session on Saturday, February 13th at the NBA 2K10 All-Star Challenge presented by Nike Basketball. Both Bryant and Rose will introduce the two championship tournament finalists and present the grand prize winner with a check for $10,000.
The NBA 2K10 All-Star Challenge, driven by 2K Sports, culminates at the 2010 NBA All-Star in Dallas, Texas after two months of intense online competition against the best players in the country. Competing exclusively Xbox 360, the two remaining finalists will tip-off for the right to be crowned the undisputed top NBA 2K10 player in the U.S.
Along with the grand prize of $10,000, the NBA 2K10 All-Star Challenge champion will have the exclusive opportunity to design one of the colorways for Kobe Bryant’s signature shoe, the Zoom Kobe V, through NIKEiD (subject to NBA approvals). The winning design will be worn by Kobe in an actual Los Angeles Lakers game and the virtual version of the design will appear in NBA 2K11, scheduled to launch later this year. More information about the NBA 2K10 All-Star Challenge can be found at: http://www.2ksports.com/allstarchallenge.
NBA 2K10 raises the bar this season and delivers the most realistic, stylistic, and feature-rich simulation experience ever available in the NBA 2K franchise - from gameplay to graphics, presentation and online features. Giving fans what they have long requested, the all-new My Player career mode allows fans to create their own ultimate NBA player and guide his every career move. NBA Today will also offer real world matchups, news and stats automatically streaming right into the game, along with keeping commentary and overlays fresh and up to date based on what is really happening in the NBA.
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About the Author
John Gaudiosi
Editor-in-Chief
John Gaudiosi has been covering videogames for the past 20 years for outlets like The Washington Post, CNET, Wired Magazine and CBS.com. He has focused on the convergence of entertainment and videogames for outlets like Video Business, Home Media Magazine, Entertainment Weekly, The Hollywood Reporter and Variety. He currently serves as Editor-in-Chief of Gamerlive.TV and is also a freelance game columnist for Reuters and writes for outlets like Forbes.com, NVISION, Official PlayStation Magazine, EGM Now, Geek Monthly, PrimaGames.com, and Yahoo! Games. John also serves as the video game expert for NBC in Washington D.C. and has produced videogame documentaries for The History Channel and Starz Entertainment. John was named one of the Top 50 Game Journalists in the world by Next-Gen.biz in 2007. He is the co-author of Scholastic Books' How to Get into Videogames, Prima Publishing's Madden: Twenty Years of Videogame Football and Electronic Arts: The Official History.
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