Madden Fans Get to Select Next Cover Athlete
EA Sports and Doritos allow gamers to pick Drew Brees, Reggie Wayne or Jared Allen for Madden NFL 11 cover
MIAMI, Florida – EA Sports used Madden Bowl XVI as the venue to announce that it will be up to gamers to choose who graces the cover of Madden NFL 11. The game maker has partnered with Doritos tortilla chips in selecting three potential cover athletes – Jared Allen (defensive end, Minnesota Vikings), Drew Brees (quarterback, New Orleans Saints), and Reggie Wayne (wide receiver, Indianapolis Colts).
For the first time in the 22-year history of the franchise, the Madden NFL 11 cover athlete will be determined by consumer votes. From now through March 15, fans can log on to www.doritoschangethegame.com to vote daily for one of these three nominees for cover status.
“Our diehard fans are the reason Madden NFL has been so successful year after year,” shared Todd Sitrin, group vice president, EA Sports global marketing. “That’s why we are thrilled to turn over the honor of choosing the cover athlete to our fans. It’s something our team looks forward to every year, and we are excited to see the level of enthusiasm our fans will bring for this historic decision.”
To inspire fans to get out and vote for the next Madden NFL cover athlete, consumers can collect limited-edition Nacho Cheese and Cool Ranch Doritos bags featuring former NFL all-stars and Madden NFL cover legends Eddie George, Marshall Faulk and Shaun Alexander, available in stores nationwide now. The Doritos and EA Sports partnership will extend throughout 2010 and include additional surprises and special offerings surrounding the winning cover athlete and game release.
“Doritos fans are passionate about gaming so we want to bring them unprecedented access to the games they love most,” explained Rudy Wilson, vice president, marketing, Frito-Lay. “One of the most highly anticipated gaming moments of the year is the annual Madden NFL cover athlete reveal. That’s why this year we’re partnering with EA Sports to up the ante and give fans the power to choose who they want to see grace the next cover.”
Voters also will be entered in a drawing for a chance to win a trip to the 2010 NFL Draft, for the exclusive cover unveiling of Madden NFL 11 and dozens of other prizes. Fans can check out more details on this contest at www.doritoschangethegame.com/officialrules.
The partnership between Doritos and EA Sports for Madden NFL 11 is one of many ways the Doritos brand continues to bring its fans access to unparalleled experiences. The brand’s commitment to fan-empowerment began with the Doritos “Crash the Super Bowl” program, which has turned the brand’s Super Bowl advertising over to its fans for the last four years. Doritos has continued to put consumers in control through a variety of other exciting opportunities that have broken new ground in gaming and entertainment.
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About the Author
John Gaudiosi
Editor-in-Chief
John Gaudiosi has been covering videogames for the past 20 years for outlets like The Washington Post, CNET, Wired Magazine and CBS.com. He has focused on the convergence of entertainment and videogames for outlets like Video Business, Home Media Magazine, Entertainment Weekly, The Hollywood Reporter and Variety. He currently serves as Editor-in-Chief of Gamerlive.TV and is also a freelance game columnist for Reuters and writes for outlets like Forbes.com, NVISION, Official PlayStation Magazine, EGM Now, Geek Monthly, PrimaGames.com, and Yahoo! Games. John also serves as the video game expert for NBC in Washington D.C. and has produced videogame documentaries for The History Channel and Starz Entertainment. John was named one of the Top 50 Game Journalists in the world by Next-Gen.biz in 2007. He is the co-author of Scholastic Books' How to Get into Videogames, Prima Publishing's Madden: Twenty Years of Videogame Football and Electronic Arts: The Official History.
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