Marvel Super Heroes and NBA All Stars to Hold Court in Los Angeles
New merchandise will debut at NBA All-Star Game at Staples Center February 20th
With the NBA All Star Game at the Lakers home court in Los Angeles coming up, Marvel Entertainment, a global character-based entertainment licensing company, and the National Basketball Association today announced a collaboration to launch an exclusive collection of co-branded merchandise featuring NBA team logos alongside some of the most renowned Super Heroes in the Marvel Universe. The Super Hero-inspired line will include co-branded apparel and accessories, with artwork featuring a variety of Marvel Super Heroes – including premier character brands Spider-Man, Iron Man and Captain America, Thor, among many others – dressed in NBA team colors and logos.
The collection will launch with headwear and apparel, including T-shirts and sweatshirts by C-Life, in sizes ranging from infant to adult, as well as headwear by New Era, and will look to expand into other key categories, including sporting goods and novelty items. Modell’s and Madison Square Garden will launch the New York collection and the STAPLES Center will be the first destination for L.A. Lakers co-branded merchandise to debut at the NBA All-Star game on Feb. 20, 2011. The products will then be made available in other national and regional sporting goods retailers, specialty stores, additional NBA arena stores, and mid-tier channels sports apparel departments.
"We are excited to launch this partnership with the NBA, whose fan base and retail distribution channels provide a great opportunity to expand the reach and exposure of our brands," said Paul Gitter, President of Consumer Products for North America, Marvel Entertainment.
"The NBA is filled with highlights as amazing as the feats of Marvel's storied characters," said Vicky Picca, Senior Vice President, Licensing and Business Affairs, NBA Global Merchandising. "Given the awe-inspiring attributes of our brands, the combination of our teams and premier Marvel characters is a perfect fit."
The NBA, founded in 1946, is a professional sports league and global business that features 30 teams in the United States and Canada. During the 2010-11 season, NBA games will reach 215 countries and territories in more than 40 languages. Official NBA rosters currently feature 86 players from 40 countries and territories. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents. NBA.com averages more than 26 million page views per day, with more than 50 percent of the site’s visitors coming from outside of North America. The NBA is the No. 1 U.S. sports league on Facebook, Twitter, and YouTube, with the most fans, followers, and videos viewed on each, respectively. Through NBA Cares, the league, its teams and players have donated more than $145 million to charity, completed more than 1.4 million hours of hands-on community service, and created more than 525 places where kids and families can live, learn, or play.
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John Gaudiosi
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John Gaudiosi has been covering videogames for the past 20 years for outlets like The Washington Post, CNET, Wired Magazine and CBS.com. He has focused on the convergence of entertainment and videogames for outlets like Video Business, Home Media Magazine, Entertainment Weekly, The Hollywood Reporter and Variety. He currently serves as Editor-in-Chief of Gamerlive.TV and is also a freelance game columnist for Reuters and writes for outlets like Forbes.com, NVISION, Official PlayStation Magazine, EGM Now, Geek Monthly, PrimaGames.com, and Yahoo! Games. John also serves as the video game expert for NBC in Washington D.C. and has produced videogame documentaries for The History Channel and Starz Entertainment. John was named one of the Top 50 Game Journalists in the world by Next-Gen.biz in 2007. He is the co-author of Scholastic Books' How to Get into Videogames, Prima Publishing's Madden: Twenty Years of Videogame Football and Electronic Arts: The Official History.
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