While the conference has become a much smaller affair since it first launched, MI6, the association dedicated to the success of marketing, promotion and advertising professionals in the interactive entertainment community, continues to generate awareness for video game marketing. The most recent MI6 Game Marketing Conference and Awards Show featured a wide array of leading industry luminaries including EA’s Peter Moore, Microsoft’s Kudo Tsunoda, and THQ's Danny Bilson, who talks about Homefront in the video below.
Celebrating the industry’s best creative marketing, the MI6 Awards Show ceremony was hosted by comedian Amy Schumer. Collectively, Microsoft and its agency partners, AKQA, Midnight Oil/La Graphico and Origin LLC, took a total of 13 gold awards for outstanding marketing work for Alan Wake, Halo Reach and Kinect. Ubisoft was also a big winner with seven gold awards garnered for its marketing work for Just Dance and Assassin's Creed Brotherhood.
“MI6 is the only conference and awards show that recognizes and honors the overwhelming abundance of marketing talent in the video game industry,” said Promax BDA President and CEO Jonathan Block-Verk. “As evidenced in the awards show, the industry produces unprecedented creative campaigns that are on the cutting edge of all marketing and advertising.”
In addition to the Marketing Team of the Year win by Microsoft, The Ant Farm took home the coveted MI6 Agency of the Year award, while Spike/GT was named MI6 Media Partner of the Year.
MI6 is a non-profit association dedicated to maximizing the effectiveness and supporting the success of marketing, promotion and advertising professionals involved in the interactive entertainment community. The MI6 Game Marketing Conference and Awards celebrate marketing excellence overall, while providing an all-inclusive forum for common thought, bond and community.
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About the Author
John Gaudiosi
Editor-in-Chief
John Gaudiosi has been covering videogames for the past 20 years for outlets like The Washington Post, CNET, Wired Magazine and CBS.com. He has focused on the convergence of entertainment and videogames for outlets like Video Business, Home Media Magazine, Entertainment Weekly, The Hollywood Reporter and Variety. He currently serves as Editor-in-Chief of Gamerlive.TV and is also a freelance game columnist for Reuters and writes for outlets like Forbes.com, NVISION, Official PlayStation Magazine, EGM Now, Geek Monthly, PrimaGames.com, and Yahoo! Games. John also serves as the video game expert for NBC in Washington D.C. and has produced videogame documentaries for The History Channel and Starz Entertainment. John was named one of the Top 50 Game Journalists in the world by Next-Gen.biz in 2007. He is the co-author of Scholastic Books' How to Get into Videogames, Prima Publishing's Madden: Twenty Years of Videogame Football and Electronic Arts: The Official History.
