According to research firm Flurry, there’s been a 66% increase in Windows 7 games and apps started in anticipation of the announcement
BARCELONA, Spain -- Peter Farago, vice president of marketing at research firm Flurry, recently released information that shows that not only is buzz building for the new Microsoft and Nokia partnership, but thousands of games and apps are going into development for Windows Phone 7. The analytics company found that there was a 66% increase in the number of games and apps started this week, compared to last week. The only difference is the confirmation of Nokiasoft, which was announced just before Mobile World Congress 2011 kicked off.
“Since we only began Flurry Analytics support for Microsoft Windows Phone 7 five weeks ago, we went back in our records to ensure what we were seeing was not an aberration,” said Farago. “For an apples-to-apples comparison, we studied Flurry new project starts for the first five weeks of support for each of the following platforms: Android, BlackBerry and Windows Phone 7. We then normalized the measurement to show a relative vs. absolute comparison (percentages vs. actual numbers).”
Flurry periodically measures the relative support that developers dedicate to different platforms by tracking new application starts within its system, especially when there is a major market event. For example, prior to the shipment of Apple’s iPad, Flurry reported both increased activity and rates of project starts. A Flurry new project start is recorded when a developer adds the Flurry SDK to its pre-release application. To date, 38,000 companies have created projects using Flurry.
Flurry found similarities in the relative growth of Android and Windows Phone 7 project starts. When Flurry launched its support for Android in October 2008, there was doubt in the industry around the viability of Android as a development platform. Back then, the sentiment was that Android would capture market share as a mobile operating system, but not necessarily as an application development platform or an ecosystem where developers could thrive. 180,000 apps later, Android answered its critics.
Likewise, prior to Nokiasoft, many questioned the viability of Windows Phone 7 as an operating system that developers would support. Moreover, there was doubt that Microsoft as a company could muster enough momentum to gain relevance at this stage the mobile platform race. Farago said this week’s spike in Windows Phone 7 developer activity shows that developers not only believe Nokia has given Microsoft Windows Phone7 a shot in the arm, but also that Nokia and Microsoft together can build a viable ecosystem.
“While Android ultimately became a vibrant platform, it’s also important to note the relative drop off in BlackBerry’s project starts over the same initial period,” added Farago. “It appears that developers voted down BlackBerry as a viable third contender to Apple and Google in the first five weeks of Flurry’s support. Months later, the market proved these developers right.”
Despite the rising development cost to build for multiple platforms, developers continue to demonstrate their willingness to support a multi-platform world, where they believe real business opportunity exists.
“As one of our developer-customers once told us, ‘I would develop in assembly language, if I thought I could make money,’” said Farago. “With spiking support for Nokia and Microsoft, developers are showing us they believe.”
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