LOS ANGELES, California – In between the slam dunks by Blake Griffin and the celebrities like Justin Bieber and Kobe Bryant getting the MVP, the biggest names in the NBA stopped by Sony’s NBA All-Star PlayStation Players Lounge at the Marriott to pick up custom laser-etched PlayStation 3 consoles and video games. Sony set up an arcade in a suite for the players to check out titles like 2K Sports NBA 2K11, Guerrilla Games’ Killzone 3, Sony’s MLB 11: The Show and inFAMOUS 2. Sony’s Alex Armour takes us on a guided video tour of this year’s lounge.
Sony has worked with the NBA and offered players custom etching on PS3s, PSPs and even sneakers over the past few years. According to the NBA, 85 percent of its players are also big video gamers. The PlayStation Players Lounge gives players a place to chill out away from the spotlight and game in peace and quiet. It’s also a place for NBA stars to get a sneak peak at some of the big games not available in stores.
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About the Author
John Gaudiosi
Editor-in-Chief
John Gaudiosi has been covering videogames for the past 20 years for outlets like The Washington Post, CNET, Wired Magazine and CBS.com. He has focused on the convergence of entertainment and videogames for outlets like Video Business, Home Media Magazine, Entertainment Weekly, The Hollywood Reporter and Variety. He currently serves as Editor-in-Chief of Gamerlive.TV and is also a freelance game columnist for Reuters and writes for outlets like Forbes.com, NVISION, Official PlayStation Magazine, EGM Now, Geek Monthly, PrimaGames.com, and Yahoo! Games. John also serves as the video game expert for NBC in Washington D.C. and has produced videogame documentaries for The History Channel and Starz Entertainment. John was named one of the Top 50 Game Journalists in the world by Next-Gen.biz in 2007. He is the co-author of Scholastic Books' How to Get into Videogames, Prima Publishing's Madden: Twenty Years of Videogame Football and Electronic Arts: The Official History.
