ARLINGTON, Texas - The East beat the West on two Chris Bosh free throws with five seconds left to win the 2010 NBA All-Star Game in front of a record crowd of 108,713 at the new Cowboys Stadium. That crowd is the largest audience ever to watch a single basketball game according to the Guinness Book of World Records. Typical basketball arenas seat between 15,000 and 20,000 fans so the number of fans at this All-Star Game was over five times larger. Dallas Mavericks’ owner Mark Cuban and Dallas Cowboys’ owner Jerry Jones organized the event and came up with the idea of hosting it in the new $1.2 billion Cowboys Stadium when they brought the All NBA-Star Game to Dallas. The previous record for the largest crowd to watch a basketball game was 78,129, set for a college game between Kentucky and Michigan State at Detroit's Ford Field on December 13, 2003.

There was barely an empty seat in the cavernous stadium, which was amazing considering over a foot of snow fell on Wednesday shutting down Dallas-Fort Worth International Airport and bringing the city to a standstill as it dug out from underneath the massive snowstorm. The 12.4-inches that fell set a new record for snow in Dallas on a single day, beating the old mark by almost five inches. Celebrities were out in full force with Jay Z, P. Diddy, Arnold Schwarzeneiger, Spike Lee, and Terrell Owens among the many stars that were at courtside. Shakira and Alicia Keys provided the halftime entertainment.

Dwayne Wade was named the MVP and scored 28 points on 12 of 16 shooting.