New Immerz Technology Taps into the Human Body
Immerz KOR-fx technology to enhance videogames and movie experiences
Immerz hopes to change the way gamers experience interactive and traditional entertainment. This May the start-up will release KOR-fx technology, which is a new form of acousto-haptic technology. Essentially, this new technology makes use of the human body to expand the entertainment experience. You can check out the video below to see the technology in action.
Using the human anatomy itself to create a powerful sense of immersion, KOR-fx enhances videogame play, movie watching and music listening, through an entirely new form of acousto-haptic technology. By delivering nearly imperceptible vibrations to select areas of the chest, KOR-fx activates neural pathways that subconsciously monitor the vibrations of the chest cavity that naturally occur when speaking, laughing or crying.
The KOR-fx product is platform-independent and works with any device that has an audio output. Gamers, in particular, benefit from KOR-fx because of its unique ability to provide directional feedback, creating an uncanny “7th Sense” awareness of where the next danger is coming from, which can mean the difference between victory and defeat in a competitive virtual environment. By creating a more immersive entertainment experience, KOR-fx totally reinvents the way consumers can enjoy all forms of multi-media entertainment.
KOR-fx will retail for $190 when it hits stores in May. The technology was created by
Shahriar S. Afshar, an internationally-recognized physicist turned entrepreneur. He serves as the president and CEO of Immerz.
While the high price point will be an obstacle to mainstream acceptance of this device, it remains to be seen whether this technology will go the way of the smellovision gaming tech and the wind technology that have been shown at E3 shows and CES gatherings in the past.
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About the Author
John Gaudiosi
Editor-in-Chief
John Gaudiosi has been covering videogames for the past 20 years for outlets like The Washington Post, CNET, Wired Magazine and CBS.com. He has focused on the convergence of entertainment and videogames for outlets like Video Business, Home Media Magazine, Entertainment Weekly, The Hollywood Reporter and Variety. He currently serves as Editor-in-Chief of Gamerlive.TV and is also a freelance game columnist for Reuters and writes for outlets like Forbes.com, NVISION, Official PlayStation Magazine, EGM Now, Geek Monthly, PrimaGames.com, and Yahoo! Games. John also serves as the video game expert for NBC in Washington D.C. and has produced videogame documentaries for The History Channel and Starz Entertainment. John was named one of the Top 50 Game Journalists in the world by Next-Gen.biz in 2007. He is the co-author of Scholastic Books' How to Get into Videogames, Prima Publishing's Madden: Twenty Years of Videogame Football and Electronic Arts: The Official History.
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