New Survey Finds Avatar and CES 2010 Generating 3D TV Interest
More consumers are interested in upgrading to 3D TVs as a result of James Cameron's epic and CES 2010 coverage
As the 3D buzz from CES 2010 in Las Vegas continues to build with upcoming launches like Sony’s PlayStation 3 and Bravia 3D TVs this summer, consumers are well aware of the coming convergence from HD TVs to 3D TVs. Consumer electronics shopping site Retrevo recently polled consumers through its Pulse report about the impact of James Cameron’s Avatar 3D phenomenon.
Before Avatar, only 39 percent of respondents indicated they were aware that they may soon be able to watch 3D TV at home. After Avatar took the box office by storm, that percentage increased dramatically to 60 percent. The onslaught of 3D news and technology from the Consumer Electronics Show also helped increase consumer awareness about 3D.
According to the consumer snapshot from Retrevo, more consumers are ready to buy 3D TVs. The study saw a 20 percent increase in the size of the audience who said they are ready to buy a new TV to get the 3D experience. That's good news for the TV industry that is already enjoying healthy sales of HD TV sets.
The study also found that an overwhelming number of respondents (90 percent) said $25 dollars would be all they'd want to pay for a pair of 3D glasses with 65 percent saying $10 was their spending limit. Many 3D glasses shown at CES, including active shutter glasses, are expected to sell for $30 or more?
Another issue for consumers polled was that 3D glasses can be uncomfortable to wear. Even though a small percentage of respondents complained that 3D glasses at movie theaters felt uncomfortable, that number almost doubled after Avatar was released. There were assorted new 3D glasses shown at CES that should address the comfort question.
The Retrevo Pulse provides data about what consumers are buying, and what they are going to buy. Retrevo observes and analyzes user behavior of more than five million users to discover interesting activities and trends.
Data for this report came from a survey of more than 1250 randomly selected Retrevo users. A first random sample of users was surveyed between December 8 and 18, 2009 before Avatar was released. A second random sample of users was surveyed between January 5 and 12, 2010. The sample was distributed across gender, age, income and location in the United States. Most questions had a confidence interval of 4 percent at a 95 percent confidence level.
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