NVIDIA 3DTV Play Brings GeForce Vision 3D Technology to 3D TVs
NVIDIA is showcasing this new 3D technology for movies, games and Web on a national Panasonic Touch the Future Tour
The success of 3D movies like the Oscar-winning Avatar and Tim Burton's Alice in Wonderland is proof that audiences are embracing the 3D revolution. No longer a tawdry gimmick, 3D technology is driving advances in storytelling, visuals, and visceral experiences. Of course, experiencing 3D in your local Cineplex is one thing, but bringing it home to your living room is another. Over the past year or so, NVIDIA has been driving advances in 3D digital entertainment, through our large ecosystem of display, content, and hardware partners. Today, NVIDIA has announced the latest addition to its 3D solutions, a software technology called 3DTV Play, that lets gamers connect their compatible GeForce-based desktop or notebook PC to a full HD 3D TV.
3DTV Play has been designed so that gamers can use the active-shutter (or passive) glasses supplied with the new 3D TVs, with the synchronization between the TV and the PC happening over the HDMI 1.4 interface. And, because 3DTV Play is based largely on what NVIDIA does on the 3D Vision software side, this means consumers will be able to play their entire library of 3D games on the big screen. They will also be able to take advantage of other 3D Vision technology benefits, including watching 3D Blu-ray movies, viewing videos, photographs in 3D, browse the Web in 3D, or stream 3D content.
"NVIDIA is a premier choice for gamers, and 3D Vision TV delivers an easy way for them to game on the big screen, for the ultimate, immersive experience," said Bob Perry, Senior Vice President, Panasonic Consumer Electronics Company. "We're pleased that NVIDIA shares our commitment to providing awesome technology to savvy consumers, and we are happy to offer NVIDIA the opportunity to highlight their 3D solution as part of our nationwide road show."
Starting today, NVIDIA has joined forces with Panasonic on a 15-city “Touch the Future” road trip so that consumers everywhere can see 3DTV Play in action, running on the brand new Panasonic VIERA full HD 3D TVs. The tour will hit major cities like Los Angeles, New York City and Chicago with a full schedule at: http://www.panasonic.com/promos/touch-the-future-tour/
The 2010 Panasonic Touch the Future Tour will give consumers the chance to experience hands-on demos of exciting new Panasonic products, including its first full HD 3D home theater system. The tour will spend three days at popular venues in 15 national markets between March 15-April 17, and one lucky sweepstakes winner in each market will receive a complete Panasonic full HD 3D home theater system -- featuring a Panasonic VIERA 50" full HD 3D TV, a Panasonic 3D Blu-ray Disc player, and a pair of Panasonic 3D Eyewear. Visit www.panasonic.com/future for tour locations and details.
3DTV Play software lets gamers connect any compatible NVIDIA GeForce GPU-powered PC or notebook to 3D TVs for the ultimate, high-definition, big-screen, 3D entertainment experience. By leveraging the processing power of NVIDIA GeForce GPUs, 3DTV Play software delivers the best the PC has to offer: play hundreds of standard PC games in stunning 3D environments such as World of Warcraft - Wrath of the Lich King, Battlefield Bad Company 2, and James Cameron's Avatar: The Game. Gamers can also watch upcoming Blu-ray 3D Hollywood blockbusters like Monsters vs. Aliens and Cloudy with a Chance of Meatballs, view digital 3D photographs, and even watch streaming 3D movies for the ultimate viewing party. The active-shutter glasses bundled with each VIERA full HD 3D TV sold work seamlessly with NVIDIA GPUs and off-the-shelf PC gaming titles and other 3D entertainment content.
"NVIDIA is all about raising the bar of PC gaming, and gamers are going to love playing in 3D on one of the new Panasonic VIERA 50-inch full HD 3D TVs," said Phil Eisler, general manager of 3D Vision technology at NVIDIA. "This is truly one of those 'must experience to believe it' moments, and we are ecstatic that consumers will have the chance to try it for themselves on any of our 15 stops across the US."
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About the Author
John Gaudiosi
Editor-in-Chief
John Gaudiosi has been covering videogames for the past 20 years for outlets like The Washington Post, CNET, Wired Magazine and CBS.com. He has focused on the convergence of entertainment and videogames for outlets like Video Business, Home Media Magazine, Entertainment Weekly, The Hollywood Reporter and Variety. He currently serves as Editor-in-Chief of Gamerlive.TV and is also a freelance game columnist for Reuters and writes for outlets like Forbes.com, NVISION, Official PlayStation Magazine, EGM Now, Geek Monthly, PrimaGames.com, and Yahoo! Games. John also serves as the video game expert for NBC in Washington D.C. and has produced videogame documentaries for The History Channel and Starz Entertainment. John was named one of the Top 50 Game Journalists in the world by Next-Gen.biz in 2007. He is the co-author of Scholastic Books' How to Get into Videogames, Prima Publishing's Madden: Twenty Years of Videogame Football and Electronic Arts: The Official History.
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