Porn Could Help Drive 3D TVs into Homes
Japanese porn stars like Mika Kyama and Yuma Asami are now available in 3D
While Sony Electronics and Sony Computer Entertainment America are gearing up for E3 2010 to showcase big 3D games like Killzone 3, in Japan it’s porn that could drive consumers to fork over money to upgrade their HD TVs.
Porn has always been at the forefront of new technology, including DVDs, multi-camera functionality, Blu-ray Disc and mobile video. With 3D TVs hitting stores and little content for consumers to enjoy, the Japanese porn industry, which has been in a 15% decline since 2006, is hoping new 3D movies can revive the business.
Japanese porn company S1 No. 1 Style is releasing 3D X Mika Kayama on June 7and 3D X Yuma Asaim on June 19 to take advantage of the new wave of 3D TVs from Sony Electronics and Panasonic. Sharp, Mitsubishi and others are also expected to released 3D TVs in Japan, where porn represents about 30% of the overall video market, or approximately $1.2 billion (US).
In the US, the soft core film Sorority Girls 3D was just released on DVD, although that movie employs Anaglyph 3D. And Playboy featured a 3D Anaglyph centerfold in the current issue. It’s likely that US porn companies will also fully embrace Blu-ray 3D technology to take advantage of the dearth of movies available for the new format. PlayStation 3 goes 3D this week.
Global shipments of 3D TVs are expected to be 4.2 million units this year even without many options on television or on disc. Next year, as more 3D content is unveiled, 3D TV sales estimates top 13 million, which is almost 10% of the LCD flat screen market’s projected sales of 170 million for this year.
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John Gaudiosi
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John Gaudiosi has been covering videogames for the past 20 years for outlets like The Washington Post, CNET, Wired Magazine and CBS.com. He has focused on the convergence of entertainment and videogames for outlets like Video Business, Home Media Magazine, Entertainment Weekly, The Hollywood Reporter and Variety. He currently serves as Editor-in-Chief of Gamerlive.TV and is also a freelance game columnist for Reuters and writes for outlets like Forbes.com, NVISION, Official PlayStation Magazine, EGM Now, Geek Monthly, PrimaGames.com, and Yahoo! Games. John also serves as the video game expert for NBC in Washington D.C. and has produced videogame documentaries for The History Channel and Starz Entertainment. John was named one of the Top 50 Game Journalists in the world by Next-Gen.biz in 2007. He is the co-author of Scholastic Books' How to Get into Videogames, Prima Publishing's Madden: Twenty Years of Videogame Football and Electronic Arts: The Official History.
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