While Drew Brees and the Super Bowl Champion New Orleans Saints were at the White House, EA Sports celebrated the launch of the 22nd edition Madden with a Mardi Gras-themed event in New Orleans, entitled Madden Gras. As part of the event, EA SPORTS Orlando-based Tiburon studio, which develops the game, will make a $100,000 donation to the National Wildlife Federation to assist in the Gulf Coast oil spill relief and wetlands restoration efforts. Former USC wide receiver and current Tennessee Titan Damian Williams talks about Madden NFL 11 in this exclusive interview.
Madden Gras, represents one integral component of a broader marketing campaign in support of Madden NFL 11 that also includes television and online advertising, the Madden NFL 11 Pigskin Pro-Am (airing on NBC on August 8), and a behind-the-scenes show chronicling the “Making of Madden NFL” airing on NFL Network on August 10.
“New Orleans is the perfect setting for Madden NFL fans to celebrate one of the most anticipated gaming events of the year in the launch of Madden NFL 11 and we're honored to give back to the region through this donation to the National Wildlife Federation,” said Tom Goedde, Vice President of Marketing for EA SPORTS. “The integrated marketing campaign brings Madden to the People via dozens of touch points, leveraging the strength of a break-through feature set and the cultural significance of this franchise.”
Marketing extensions in support of Madden NFL 11 reinforce key game enhancements, targeted at hardcore and casual gamers alike. Madden NFL 11 is SIMPLER, featuring the all-new GameFlow system that condenses team playbooks based on authentic situational game plans; QUICKER, enabling players to complete a FULL game in HALF the time; and DEEPER, providing enhanced online functionality, as well as new broadcast and audio presentation.
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