Ubisoft has launched Project Hope, an initiative in support of the new video game Child of Eden, available now for Kinect for Xbox 360. The game maker has partnered with singer Ne-Yo to raise money for victims of the Japanese earthquake and tsunami. Project Hope begins runs throughout the U.S. and Canada until July 4th.
“After the devastating events in Japan, I was inspired firsthand by the way people have come together to help out the country,” said Ne-Yo. “Child of Eden is a beautiful game that’s all about hope and happiness and when Ubisoft approached me with a unique way to continue to help the people of Japan, the birthplace of the game, I was excited to join the cause.”
Child of Eden is an award-winning multi-sensory shooter that sends players diving into a kaleidoscopic matrix of synchronized music and mind-blowing visuals. Child of Eden comes from the mind of legendary game maker, Tetsuya Mizuguchi, and the Q Entertainment development team based in Tokyo, Japan.
After the recent earthquake and tsunami in Japan, Ubisoft and Ne-Yo committed a $100,000 donation to the Japanese relief efforts. And now it’s time for everyone to get involved.
From now until July 4th, Ubisoft will add an additional dollar donation for each score higher than Ne-Yo’s score of 306,800 on the Evolution archive’s “Normal Kinect” online leaderboard, up to a $20,000 max. During that time, players can then snap a photo of their qualifying score and Tweet it with the “#childofeden” hashtag. Then, when the contest concludes, Ubisoft will randomly select one of the qualifying scores from the Twitter submissions to win a chance to meet Ne-Yo in person.
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About the Author
John Gaudiosi has been covering videogames for the past 20 years for outlets like The Washington Post, CNET, Wired Magazine and CBS.com. He has focused on the convergence of entertainment and videogames for outlets like Video Business, Home Media Magazine, Entertainment Weekly, The Hollywood Reporter and Variety. He currently serves as Editor-in-Chief of Gamerlive.TV and is also a freelance game columnist for Reuters and writes for outlets like Forbes.com, NVISION, Official PlayStation Magazine, EGM Now, Geek Monthly, PrimaGames.com, and Yahoo! Games. John also serves as the video game expert for NBC in Washington D.C. and has produced videogame documentaries for The History Channel and Starz Entertainment. John was named one of the Top 50 Game Journalists in the world by Next-Gen.biz in 2007. He is the co-author of Scholastic Books' How to Get into Videogames, Prima Publishing's Madden: Twenty Years of Videogame Football and Electronic Arts: The Official History.