Ubisoft has been making some savvy business moves as of late, not only lining up classic franchises for re-release (Beyond Good and Evil HD and the upcoming Rayman Origins), but also snagging a few companies to help improve its base, including Quazal, Massive Entertainment and the rights to Deimurge Studios' upcoming Shoot Many Robots. Today, it made an unpredictable acquisition by snagging the developers at RedLynx -- a name you may not know by heart, but should.
RedLynx is the Finland-based developer behind a number of racing franchises, including DrawRace on the iPad/iPhone, MotoHeroz on WiiWare and, most noteworthy, the skillfully challenging Trials HD on Xbox Live Arcade, which has become a best seller for the format. The company has been working hard on the next evolution in that series, which, ironically enough, is called Trials Evolution, set for release sometime early next year on XBLA.
Yves Guillemot, chief executive officer at Ubisoft, stated: "The team at RedLynx has developed exceptionally strong digital brands that stand out for their high replay value, their long tail sales and their multiplatform positioning. We are delighted to welcome RedLynx to the Ubisoft family. Their expertise in asynchronous online games and physics-based game mechanics provides us with a great opportunity to bring their powerful brands, most notably Trials, to an even broader range of fast-growing digital platforms."
And it's a mutual deal as well. "We were attracted by Ubisoft’s focus on creativity and quality, and the fact that they base their long-term strategy on both the traditional and digital distribution video game markets. The reality of today’s market is not about platforms, it’s about creating excellent gaming experiences that consumers can play on any device or screen they like.” stated Tero Virtala, chief executive officer of RedLynx. “As part of the Ubisoft team, RedLynx will be able to focus even more intently on creating stand-out, excellent brands that push the boundaries of online gaming in many new growth areas. With Ubisoft, a wider audience will get the chance to enjoy our games, we‘llgenerate more value for our brands, and also leverage our experience more broadly in digital distribution channels."
No doubt that Trials Evolution will get a bigger push now. And with RedLynx on board, Ubisoft continues its push towards diversity in developers. Like we said, it's working with Deimurge on Shoot Many Robots, and a number of companies are also pushing tech forward for some of its bigger franchises, including the upcoming Assassin's Creed game. 2012 should be an interesting year, just to see how things pan out. Let's just hope that the deal is beneficial to all parties in the long run.
And where's Trials Evolution already? Yeesh.