LAS VEGAS -- THQ teamed up with UFC to unveil the cover athlete for UFC 2010 Undisputed at Mandalay Bay before the big UFC 109 Relentless fight. UFC President Dana White, the man behind Ultimate Fighting Championship, was on hand to talk about the new game, why Brock Lesnar is perfect for the cover of the new game, and why EA Sports sucks in this exclusive interview.

White was at the Mix Club at THE HOTEL to talk about the success of UFC 2009 Undisputed, which has sold over 3.5 million copies and counting. The game recently was reduced to just $30 and became a greatest hits title for both Xbox 360 and PlayStation 3.

In addition to White, there were a number of THQ fighters on hand to check out the new game, UFC 2010 Undisputed, including Mike Swick. White unveiled the official cover of the new game, which will be released on Xbox 360 and PlayStation 3, and make its PSP debut this year.

THQ had members from the game production team on hand to run through some of the new features of the game, which includes 100 real fighters. Each fighter will have accurate fighting styles. THQ is also adding new fighting styles to the mix.

The graphics for the new game are much more lifelike. new techniques were employed to make the action flow, even when on the ground in a submission. White said that when you walk by the TV screen, it takes a minute to realize it's a videogame and not a real fight going on.

After spending a night talking about the game, THQ invited media to stay for the big fight on February 8, which featured Randy Couture versus Mark Coleman. Couture beat Coleman in the second round by submission (choke).

About the Author

John Gaudiosi

Editor-in-Chief

John Gaudiosi has been covering videogames for the past 17 years for outlets like The Washington Post, CNET, Wired Magazine and CBS.com. He has focused on the convergence of entertainment and videogames for outlets like Video Business, Home Media Magazine, Entertainment Weekly, The Hollywood Reporter and Variety. He currently serves as Editor-in-Chief of Gamerlive.TV and is also a freelance game columnist for Reuters and writes for outlets like Playboy Magazine, NVISION Magazine, GamePro Magazine, Official PlayStation Magazine, EGM Now, Maxim.com, AOL GameDaily.com, GeForce.com, and Yahoo! Games. John also serves as the video game expert for NBC in Washington D.C. John was named one of the Top 50 Game Journalists in the world by Next-Gen.biz in 2007. He is the co-author of Scholastic Books' How to Get into Videogames, Prima Publishing's Madden: Twenty Years of Videogame Football and Electronic Arts: The Official History.