NBA All-Star 2010

With the NBA All Star Game at the Lakers home court in Los Angeles coming up, Marvel Entertainment, a global character-based entertainment licensing company, and the National Basketball Association today announced a collaboration to launch an exclusive collection of co-branded merchandise featuring NBA team logos alongside some of the most renowned Super Heroes in the Marvel Universe.  The Super Hero-inspired line will include co-branded apparel and accessories, with artwork featuring a variety of Marvel Super Heroes – including premier character brands Spider-Man, Iron Man and Captain America, Thor, among many others – dressed in NBA team colors and logos.

EA Sports is using the NBA Draft to showcase its newest basketball game. Electronic Arts has signed Oklahoma City Thunder small forward Kevin Durant as the cover athlete for NBA ELITE 11. A 2010 NBA All-Star, Durant became the youngest player in NBA history to lead the league in scoring this past season, and he helped lead the Thunder to an impressive 50 win season and an NBA Playoffs berth. NBA ELITE 11 is currently in development under the EA SPORTS brand by EA Canada in Vancouver, B.C. and will be available worldwide this October.


ARLINGTON, Texas - The East beat the West on two Chris Bosh free throws with five seconds left to win the 2010 NBA All-Star Game in front of a record crowd of 108,713 at the new Cowboys Stadium. That crowd is the largest audience ever to watch a single basketball game according to the Guinness Book of World Records. Typical basketball arenas seat between 15,000 and 20,000 fans so the number of fans at this All-Star Game was over five times larger. Dallas Mavericks’ owner Mark Cuban and Dallas Cowboys’ owner Jerry Jones organized the event and came up with the idea of hosting it in the new $1.2 billion Cowboys Stadium when they brought the All NBA-Star Game to Dallas. The previous record for the largest crowd to watch a basketball game was 78,129, set for a college game between Kentucky and Michigan State at Detroit's Ford Field on December 13, 2003.


DALLAS, Texas - Nate Robinson beat out Raptors’ rookie DeMar DeRozan at the Sprite Slam Dunk Contest at 2010 NBA All-Star Weekend in Dallas Saturday night. Nate Robinson became the first three time Slam Dunk Contest champion as well as the first repeat winner of the title. Robinson received 51% of fan votes to edge DeRozan who won the Slam Dunk-In Friday night over Clippers’ Eric Gordon to be the fourth participant in the Slam Dunk Contest. “Krypto-Nate,” the nickname he earned jumping over Superman Dwight Howard to win the Slam Dunk Contest last year, promptly retired from slam dunking on top saying “No more titles. I’m finished. It’s the last one.”


DALLAS, Texas - NBA rookie DeMar DeRozan of the Toronto Raptors and sophmore Eric Gordon of the Los Angeles Clippers faced off in the first NBA “Slam Dunk-In' on Friday night that took place during halftime of the NBA Rookie Challenge. The winner, as voted on by fans, would end up joining two-time winner Nate Robinson of the New York Knicks, Gerald Wallace of the Charlotte Bobcats, and Shannon Brown of the Los Angeles Lakers in the Sprite Slam Dunk Contest on Saturday night.


DALLAS -- After a blockbuster trade that brought together some of the top NBA talent on one team, World Champion Boston Celtic Kevin Garnett finally reached the pinnacle of his career two seasons ago. As a reward for his hard work, 2K Sports crowned the 11-time NBA All-Star as the cover athlete for iNBA 2K9. Garnett was in Dallas for NBA All-Star 2010 to bring the NBA to the Dallas Cowboys Stadium and take part in the weekend festivities. 


Dallas – Nate Robinson braved the snow to perform in the NBA All-Star Slam Dunk Contest and go for a record third title. Before wowing the crowd at the American Airlines Center during All-Star Saturday Night, Robinson was getting his videogame on at the Sony PlayStation Players’ Lounge inside the Hyatt Regency Hotel. Robinson talked about his own gaming prowess, gaming in the NBA and the chances on the Knicks getting All-Star LeBron James next season in this exclusive interview.


DALLAS, Texas -- EA Sports set up shop at the snow-covered NBA Jam Session in Dallas over the weekend to showcase NBA Live 10. One of the athletes who provided motion-capture for the current game is NBA All-Star Rudy Gay. Gay has emerged as the leading scorer of the youth-driven Memphis Grizzlies. The former UConn star has transferred his scoring prowess from the college hardwoods to the NBA quite seamlessly. And the NBA All-Star has stayed in touch with fans using the latest technology. In 2008, he teamed up with YouTube to get video of dunks that he could use as inspiration for his own performance in the NBA All-Star Slam Dunk Contest. Gay also is an avid gamer. The NBA All-Star talks about his gaming habits, getting his moves motion-captured for NBA Live 10 and the impact of Synergy in the NBA in this exclusive interview. 


DALLAS, Texas -- Inside the exclusive Player's Lounge at the Hyatt Regency in a snow-covered Dallas, Texas, some of the biggest names in the NBA are getting custom PSP Go portable gaming devices. Sony had had success with its partnership with Gallagher Designs, making some of the biggest names in sports the proud owners of custom gaming consoles.


DALLAS,Texas - Just in time for 2010 NBA All-Star Weekend, Dallas got its largest snow day ever as 9.8 inches of snow was recorded to have fallen on Dallas/Fort Worh International Airport as of 10:00pm Dallas time and it's still coming down. That is the most snow in Dallas ever, at least since it started collecting weather data 111 years ago. The previous record was 7.8 inches in one day set in 1917 and again in 1964. This all coming just as 2010 NBA All-Star Weekend events began today. The weather has caused havoc on Dallas roads as well as shut down Dallas/Fort Worth International Airport, just as tens of thousands of fans and players were scheduled to come in.


The NBA and Square Enix  Inc. (Square Enix) today announced a promotional partnership that will make FINAL FANTASY XIII – the latest in the world-renowned  action-packed role-playing videogame series that has shipped more than 92 million units – the presenting partner of the 2010 NBA All-Star Celebrity Game. 


With the NBA All-Star Game in Dallas this weekend, the videogame world is turning its attention to the big event. 2K Sports announced that NBA 2K10 cover athlete, Kobe Bryant of the Los Angeles Lakers, and NBA 2K10: Draft Combine spokesman, Derrick Rose of the Chicago Bulls, will both appear at the NBA All-Star Jam Session on Saturday, February 13th at the NBA 2K10 All-Star Challenge presented by Nike Basketball.  Both Bryant and Rose will introduce the two championship tournament finalists and present the grand prize winner with a check for $10,000.