NBA All-Star 2012


The biggest names in basketball are battling for a chance to take home the NBA trophy. Although their bank accounts dwarf that of the average gamer, NBA All-Stars do have something in common with videogame fans. They log a lot of their free time playing games online on Xbox Live or PlayStation Network.


The world converged in Orlando digitally. NBA Digital delivered a record-breaking performance during NBA All-Star 2012 (Feb. 24-27) with traffic to, total votes for the Sprite Slam Dunk and video streams on NBA Mobile Web. received a record of more than 114 million video streams and 209 million page views, an increase of more than 40 percent and nearly 30 percent respectively, from last year’s All-Star record. Connected NBA All-Stars and gamers like LeBron James (see video below) are connecting with fans in new ways.


NBA All-Star Steve Nash of the Phoenix Suns was asked a lot of trade deadline questions in Orlando. But one thing he enjoyed talking about was his videogame habits. There’s a reason Nash worked with EA Sports on the commercial for FIFA Soccer 12. He only plays FIFA when he’s gaming. Nash talks videogames in this exclusive video interview from Orlando.


Linsanity continues to captivate the world. And in Orlando, Jeremy Lin was a hot topic amongst the NBA All-Stars. New York Knicks NBA All-Star Carmelo Anthony fielded a lot of Lin questions. But one he did address was the upgrade of Lin in 2K Sports’ NBA 2K12 game. Lin actually received two player upgrades in one week because of his Cinderella story in the NBA. Anthony talks about the in-game player ratings in this exclusive video interview below.


Miami Heat 2012 NBA All-Star LeBron James has been having a career year during the strike-shortened season. With 66 games crammed into a short schedule, James hasn’t been able to play Call of Duty: Modern Warfare 3 as much as he’d like. The King talks videogames in this exclusive interview from Orlando.


While many NBA All-Stars complain about their ratings and believe they should have higher numbers, Boston Celtics star Rajon Rondo surprised the gaming world last year in Los Angeles by saying his character was overrated. And with his player rating now even higher, Rondo sticks with his assessment in Orlando. Rondo talks about videogames in this exclusive video interview below.


After all of the negative stories surrounding the lack of big names in the Slam Dunk Contest and how horrible the NBA has been with its packed schedule post-lockout, fans tuned in to watch the festivities in Orlando. Not even the Academy Awards could keep hoops fans from seeing Dwight Howard, Kobe Bryant and LeBron James in action at the Amway Center. In an exciting conclusion to Sunday’s coverage, the West All-Stars, led by Oklahoma City Thunder forward and All-Star MVP Kevin Durant edged the East, 152-149. During one of the busiest and most-watched nights on television, TNT’s exclusive coverage of the 2012 NBA All-Star Game delivered an overall 5.4 US household rating in metered market overnights. The metered market rating is the second highest-rated overnight since 2005 (5.9 metered market rating). Houston Rockets All-Star Chase Budinger talks gaming in this exclusive video interview below.


EA Sports was at NBA All-Star 2012 in Orlando, which took place in the backyard of EA Tiburon – the new home to NBA Live 2013. Portland Trailblazers All-Star LaMarcus Aldridge would love to grace the cover of NBA Live 2013, which hits Xbox 360 and PlayStation 3 this fall. Aldridge promises to play EA’s new basketball game every day if he can be the cover athlete. Check out the exclusive video interview below.


ORLANDO -- Utah Jazz Forward Jeremy Evans used an aggressive write-in campaign to get into the Sprite Slam Dunk Contest here in Orlando at NBA All-Star Weekend. He used an aggressive two ball, mid-air dunk to win it. In the second of his three dunks, Evans caught two balls mid-air from Jazz teammate Gordon Haywood and slammed them down in succession for the best dunk of the night. We talked to Jeremy Evans before the Slam Dunk Contest in this exclusive video where he talks about getting dunk ideas off YouTube and wanting a higher slam dunk rating in NBA 2K12. After winning the Sprite Slam Dunk Contest, we think he deserves to dunk better in NBA 2K12.