In a sign that may indicate a shift for interactive channels in the television landscape, TNS set-top box data measuring daily time spent viewing per set-top box revealed that TAG, the games-on-demand channel, topped 43 other linear channels available through Oceanic Time Warner Cable in Hawaii for the most minutes viewers spent watching.

Although overall videogame sales have been down seven of the last eight months compared to the record-breaking 2008, games are still the driving force in entertainment, as well as electronics and toys today. The $550 million, five-day haul that Activision Blizzard’s Call of Duty: Modern Warfare 2 raked in – the largest entertainment launch in history -- shows the power of interactive entertainment even amidst the tough economic climate.