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Madden NFL 11 Kicks Off August with Strong Sales
09.07.10
With the NFL season about to kick-off with the New Orleans Saints and Minnesota Vikings, Electronic Arts’s Madden NFL 11 is delivering has been keeping football fans happy all month long in August. According to EA Sports, Madden has had a strong performance in August in both retail sales and direct-to-consumer digital revenue. Based on internal estimates, Madden NFL 11 was the #1 selling game in North America in August – sales are projected to be up approximately 5% year-over-year across all platforms for the month.
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Wayne Gretzky Returns to the Ice in EA Sports NHL Slapshot
09.07.10
Canada’s national pastime has invaded North America. Electronic Arts has released a pair of NHL games to start the NHL season early. EA SPORTS NHL SLAPSHOT for Wii and NHL 11 for Xbox 360 and PlayStation 3 are out now. NHL SLAPSHOT marks the first time EA Sports has brought hockey to Nintendo’s Wii. And it’s the third time Wayne Gretzky has partnered with a game maker for a hockey franchise. Gretzky talks about his own videogame background in this exclusive video interview.
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Coors Light Wants Your Face in the Next Madden Game
09.06.10
EA Sports has partnered with its first beer company to promote Madden NFL 11. Coors Light gamers of legal drinking age will be able to put their Madden videogame skills to good use and win prizes like a trip to the Madden Bowl in Dallas, Texas on February 3, 2011 and getting their face scanned into Madden NFL 12.
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Madden NFL 11 Simulation Picks Packers, Ravens for Breakout Seasons
09.02.10
With the New Orleans Saints and Minnesota Vikings set to kick-off the 2011 NFL Season, EA Sports has used Madden NFL 11 to get an early look. After getting a taste of the NFL Playoffs during the 2009 season, the Baltimore Ravens and Green Bay Packers are expected to build on last year’s performance by securing their conference’s best record in 2010 according to the official Madden NFL 11 regular season simulation. With less than a week before the season kicks off, EA SPORTS predicted divisional winners, league leaders and individual award winners for the 2010 NFL season.
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Electronic Arts Exec Rich Hilleman Explains Why Madden Won’t Work in 3D
08.30.10
Napa Valley – Electronic Arts Chief Technology Officer Rich Hilleman was on hand at the recent Ayzenberg A-List Summit in Napa Valley to discuss the impact of 3D gaming on marketing during a full day of panels. Hilleman then sat down for an exclusive video interview to talk about the current 3D landscape with Sony PlayStation 3, NVIDIA 3D Vision and Nintendo 3DS.
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GamesCom 2010: FIFA 11 Allows Players to Be the Goalkeeper
08.19.10
COLOGNE -- Electronic Arts held a press conference before GamesCom 2010 kicked off in Cologne, Germany. EA Sports used the venue to announce a new feature called Be A Goalkeeper for FIFA Soccer 11 that will enable fans to experience the thrill of playing as the keeper, and for the first time in a soccer videogame, will place control of all 22 players on the pitch in human hands.
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Tennessee Titans Rookie Damian Williams Discusses Madden NFL 11
08.10.10

While Drew Brees and the Super Bowl Champion New Orleans Saints were at the White House, EA Sports celebrated the launch of the 22nd edition Madden with a Mardi Gras-themed event in New Orleans, entitled Madden Gras. As part of the event, EA SPORTS Orlando-based Tiburon studio, which develops the game, will make a $100,000 donation to the National Wildlife Federation to assist in the Gulf Coast oil spill relief and wetlands restoration efforts. Former USC wide receiver and current Tennessee Titan Damian Williams talks about Madden NFL 11 in this exclusive interview.

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NCAA Football 11 Cover Athlete Tim Tebow Talks Madden NFL 11
08.10.10

Former University of Florida quarterback Tim Tebow, who’s on the cover of EA SPORTS NCAA® Football 11, talks about making the grade in the NFL and getting scanned for Madden NFL 11. The Heisman winner and current Denver Bronco was in Santa Monica earlier this year to get the Madden treatment. He talks about the new game in this exclusive interview.

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New Tampa Bay Buccaneer Gerald McCoy Talks Madden NFL 11
08.10.10

EA Mobile is bringing the fan-favorite Madden NFL videogame franchise out on the latest digital devices and platforms reaching new consumers.  For the first time, consumers can now play Madden NFL 11 on iPad. Madden NFL 11 for iPad, iPod touch and feature phone versions are launching alongside the franchise console offerings today. A version for Android phones will be available later in the year. Gerald McCoy of the Tampa Bay Buccaneers talks about the latest Madden game in this exclusive interview.

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EA Sports Signs Real Madrid's Kaka for FIFA 11 Cover
08.05.10

Electronic Arts has enlisted Real Madrid midfielder Kaka for the cover of EA SPORTS FIFA Soccer 11. The 28-year-old Brazilian soccer hero will be the center-piece of global advertising, marketing and promotional campaigns for the most popular sports videogame in the world.  Kaka is part of an iconic group of 17 stars who will adorn FIFA Soccer 11 worldwide.  Kaka will be accompanied by stars from other teams in other countries in territory specific packaging when FIFA Soccer 11 is available in stores September 28 in North America and October 1 in Europe and Asia.

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Milwaukee Bucks Brandon Jennings Talks NBA Elite 11 and EA Sports NBA Jam
08.03.10

Electronic Arts announced that all new copies of NBA ELITE 11 will include a one-time download code that will enable users to access three modes of NBA JAM – Play Now, Classic Campaign and Online. Already set to revolutionize the way basketball simulation games are played with new Hands-On Control, the inclusion of the NBA JAM modes will add a bonus to NBA ELITE 11, which ships for Xbox 360 and PlayStation 3 on October 5, 2010. Brandon Jennings of the Milwaukee Bucks talks about the new EA Sports game in this exclusive interview.

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MLB All-Star and MLB 10 Cover Athlete Joe Mauer Talks 3D Videogames
08.01.10

MLB All-Star and Minnesota Twins catcher Joe Mauer is going 3D. The cover athlete of Sony’s MLB 10: The Show checked out the new 3D version of the game at the Anaheim Convention Center over All-Star Weekend. The lifelong gamer talks about the new 3D technology, as well as what games he played as a kid, in this exclusive interview.

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Comic Con 2010: MTV's Rob Drydek Talks Skateboarding and Videogames
08.01.10

MTV’s Rob Dyrdek’s Fantasy Factory star and entrepreneur Rob Dyrdek was at this year’s Comic Con Convention in San Diego to promote the new action-oriented, Rob Dyrdek’s Wild Grinders figures created by the skateboarding icon.  Dyrdek took a break from signing autographs at the Mattel booth to talk about skateboarding and videogames in this exclusive interview.

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San Francisco 49er Patrick Willis Talks EA Sports Active NFL Training Camp and Madden NFL 11
07.27.10

EA SPORTS is developing EA SPORTS Active NFL Training Camp for the Wii. The football-based training program puts users right into the football drills and conditioning workouts of an NFL training camp. San Francisco 49er Patrick Willis talks about the new game, as well as the upcoming Madden NFL 11, in this exclusive interview.

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Tampa Rays 2010 MLB All-Star Evan Longoria Has Game
07.13.10

Anaheim, CA -- The All-Star third baseman for the Tampa Rays has had a solid season this year, earning a spot in the 2010 MLB All-Star Game in Anaheim. The cover athlete for 2K Sports Major League Baseball 2K10 and 2009 American League Gold Glove and Silver Slugger Award recipient was at the Anaheim Convention Center to greet fans and check out the 2K Sports booth.

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