Xbox

09.06.10
EA Sports has partnered with its first beer company to promote Madden NFL 11. Coors Light gamers of legal drinking age will be able to put their Madden videogame skills to good use and win prizes like a trip to the Madden Bowl in Dallas, Texas on February 3, 2011 and getting their face scanned into Madden NFL 12.
09.05.10

COLOGNE -- With the movie opening this November, the EA Play Label of Electronic Arts and Warner Bros. Interactive Entertainment are conjuring up something exclusive for the Xbox 360 version of the Harry Potter and the Deathly Hallows - Part 1 videogame. The new shooter-style game will have an exclusive Kinectfor Xbox 360 experience with unique challenges that puts more power into players’ hands. 

09.04.10

SEATTLE -- 2K Games and developer Gearbox made a surprise reveal at the PAX PRIME 2010 in Seattle when they showed the game for the first time. PAX Prime 2010, also known as the Penny Arcade Expo, is an annual public show centered around video games. Many of the top video game companies are on hand to show off their latest products, some for the first time like Duke Nukem Forever. Duke Nukem Forever's reveal quickly became the biggest story at PAX because of its long history of false starts and its surprise appearance and announcement at PAX that caught even the game media by surprise.

09.03.10
BURBANK – Bob Iger, president and CEO of The Walt Disney Company, drove over to the Disney/Pixar World of Cars Online launch event at the Bob’s Big Boy in Burbank. Iger took some time to test drive the newest online videogame from Disney Online Studios. He then took a pit stop to discuss the new game, as well as the larger role videogames now play within Disney, in this exclusive video interview.  
09.03.10
Napa Valley – Nolan Bushnell, the founder of Atari who brought Pong to the world, was a keynote speaker at the Ayzenberg A-List Summit recently, where he discussed the past, present and future of videogames. Afterward, he sat down for an exclusive interview inside a castle that was built by a very successful local vineyard. Bushnell talks about his return to Atari and what he believes the future of the videogame rests on in this exclusive video interview.
09.02.10

Award winning producer-rapper, world famous DJ and founder of one of rap’s most influential groups, The Wu-Tang Clan, RZA will ascend to the virtual stage on October 19 in Activision Publishing’s highly anticipated video game DJ Hero 2.  Joining a distinguished rank of playable characters appearing in the game, including Deadmau5, David Guetta, DJ Qbert, and Tiësto, RZA also mixed and produced two exclusive tracks featuring LL Cool J “I Can’t Live Without My Radio” Mixed With Grandmaster Flash & The Furious Five “The Message” and Damian Marley “Welcome To Jamrock” Mixed With Walter Murphy “A Fifth of Beethoven.”

09.02.10
With the New Orleans Saints and Minnesota Vikings set to kick-off the 2011 NFL Season, EA Sports has used Madden NFL 11 to get an early look. After getting a taste of the NFL Playoffs during the 2009 season, the Baltimore Ravens and Green Bay Packers are expected to build on last year’s performance by securing their conference’s best record in 2010 according to the official Madden NFL 11 regular season simulation. With less than a week before the season kicks off, EA SPORTS predicted divisional winners, league leaders and individual award winners for the 2010 NFL season.
08.30.10
Jeffrey Katzenberg, CEO of DreamWorks Animation SKG, has been one of the biggest proponents of 3D, ensuring that all of his DreamWorks Animation SKG movies are released in 3D. His latest feature, MegaMind starring Brad Pitt, Tina Fey and Will Farrell, hits theaters this Thanksgiving. Katzenberg talks about the 3D craze and what games can learn from Hollywood -- including the new THQ MegaMind games -- in this exclusive video interview.
08.30.10
Napa Valley – Electronic Arts Chief Technology Officer Rich Hilleman was on hand at the recent Ayzenberg A-List Summit in Napa Valley to discuss the impact of 3D gaming on marketing during a full day of panels. Hilleman then sat down for an exclusive video interview to talk about the current 3D landscape with Sony PlayStation 3, NVIDIA 3D Vision and Nintendo 3DS.
08.27.10
Ali Larter, who plays Claire Redfield in Resident Evil: Afterlife 3D, was at Comic Con 2010 to promote the new movie. She talks about the challenges of bringing a videogame heroine to life and kicking ass in 3D in this exclusive video interview. 
08.25.10

Blockbuster videogame franchise Gears of War has been a household name among gamers, with over 12 million copies sold to date. At the demand of fans asking to know more about the story, Gears of War burst onto the book scene in 2008 with Aspho Fields and then with Jacinto’s Remnant following one year later, both penned by #1 New York Times bestselling author Karen Traviss and both instant bestsellers. Now in the third book of the series, GEARS OF WAR: ANVIL GATE (Del Rey Trade Paperback, on sale August 31, 2010, $16.00), the human race struggles to move on after the tragic events on Jacinto. Epic Games’ Cliff Bleszinski discusses the latest Gears of War 3 content, and chimes in on the upcoming movie in this exclusive video interview.

08.25.10

 COLOGNE – Ubisoft demonstrated Michael Jackson: The Experience at GamesCom 2010 both on the show floor and in the business lounge. The interactive performance-based videogame, inspired by the legendary King of Pop, Michael Jackson, will include dancing and singing. The game will be available for Kinect for Xbox 360, PlayStation 3 with PlayStation Move support, PSP, Nintendo’s Wii system and Nintendo DS handheld system this Christmas. The producer of the game walks us through this unique experience in this exclusive video interview.

08.25.10

 For the past 75 years, people of all ages from around the world have collected $200 when passing “GO!”, anxiously waited to get out of “jail”, and secretly wished that all of the money in the MONOPOLY game could be real. To celebrate this monumental milestone of a cultural icon, Hasbro is celebrating with a series of MONOPOLY-themed events around the world and online on August 25, 2010.

08.25.10
Mitsubishi Digital Electronics America (MDEA) announced the launch of its nationwide 3D Experience Tour, which will introduce its lineup of theater-like immersive 3D DLP Home Cinema Televisions to U.S. consumers. The tour packs Mitsubishi’s latest and greatest 3D TV technology into Mitsubishi’s Mobile Marketing Showroom, a 995 sq. ft. 18-wheeled home theater experience that gives viewers across the country the chance to experience the industry’s largest and broadest lineup of 60-inch plus large-screen 3D-capable TVs available today.