The Entertainment Software Rating Board (ESRB), which assigns the official age and content ratings for computer and video games, announced a new public service announcement (PSA) campaign starring San Francisco Giants catcher Buster Posey and pitcher Ryan Vogelsong at AT&T Park. The PSAs, which feature the players explaining the ESRB rating system and encouraging parents to use it when buying games for their families, will soon begin running on television and radio stations throughout northern California as well as at Giants home games this season.  

Kyrie Irving is the recipient of the Eddie Gottlieb Trophy as the 2011-12 Kia NBA Rookie of the Year. Irving totaled 592 points and received 117 first-place votes from a panel of 120 sportswriters and broadcasters throughout the United States and Canada. The Cleveland Cavalier talks NBA 2K12 in this exclusive video interview below.

Long before actor Masi Oka broke into Hollywood with the NBC TV hit, “Heroes,” his work had been seen by millions of people on the big screen. It’s just that they didn’t know it. Oka spent years as a programmer for George Lucas’ Industrial Light & Magic (ILM) writing hundreds of thousands of lines of code. It was his programming that allowed ILM to bring the water effects to life in films like The Perfect Storm. In fact, even though he doesn’t actively write code for ILM any more, his technology can still be seen on the big screen in films like Pirates of the Caribbean: On Stranger Tides. While Oka is currently starring in the CBS hit, “Hawaii Five-0,” he’s using his programming background to actively develop original video games aimed at the Japanese audience. The tech guru and self-professed gamer talks about his latest projects in this exclusive interview.

NEW YORK CITY – EA Sports attracted the top NFL rookies to its NCAA Football Draft Night Premiere event. One of the more avid gamers in attendance was Cleveland Browns first round draft pick Trent Richardson. Fresh of a national championship with Alabama, Richardson talks about his love and devotion to video games in this exclusive video interview below.

NEW YORK CITY – Robert Griffin III, who is best known to sports fans as RGIII, is taking control of the Washington Redskins this season. The Heisman trophy-winning quarterback from Baylor has just as much skills off the gridiron as he displays on it, which seems appropriate given that his skills are often compared to that of a video game character. Before going as the second pick in the 2012 NFL Draft, RGIII took some time to talk NCAA Football 13 and Madden NFL 13 in this exclusive video interview below.

Gamestop continues to ride the success of its Nationwide NASCAR driver Joey Logano. The young driver plays all the games that are featured on the cars that he drives. Logano beat out Danica Patrick, Kyle Busch and other Sprint Cup drivers at Talladega Superspeedway. Logano talks about the games he like to play off the track in this exclusive interview below.

The music world has lost a legend today. Adam Yauch, also known as MCA from the Beastie Boys, has died of cancer at age 47. The singer lives on through 2K Sports’ NBA 2K game franchise. The Beastie Boys music has been featured in the game franchise. And Yauch was even a playable character in the game.