Content about Arkansas

10.28.11

Parrot continues to change the way games are played with its AR.Drone camera-equipped flying chopper. Following on the heels of its May release, AR.Race, the game maker is offering iOS owners a new game for free. AR.Hunter is a two-player game that sends one player into the real world in a game of hide-and-seek with the chopper on the hunt.

06.02.11

Back when the iPhone launched, Steve Jobs talked about being able to use other peripherals alongside some of the applications that developers were working on. Developers showed off a heart monitor hookup, a method of docking your iPhone into a DJ's mixing station, and of course, the influx of alarm clocks. But here steps in the AR Drone for a unique take on a "peripheral."

07.29.10

Parrot, the creator of the new AR. Drone, and Brookstone, specialty retailer of unique gifts, today announce the pre-launch availability in the U.S. of the Parrot AR.Drone, a unique quadricopter using augmented reality and piloted with an iPod touch, an iPhone or an iPad. U.S. fans of the AR.Drone can now place orders exclusively at Brookstone.com.

06.23.10

Curious to see the world as Tony Stark sees it? Well, you can now don the gear, thanks to Total Immersion (www.t-immersion.com), the global leader in augmented reality (AR). As part of LG’s multi-platform marketing campaign, Total Immersion teamed with LG Mobile Phones, Alcone Marketing, Marvel Studios and Paramount for an integrated digital promotion around Iron Man 2, entitled “Iron Man Yourself.” Encompassing mobile AR and the Web, the promotion features markerless augmented reality tracking that enables the AR application to use natural targets to trigger the experience.

02.05.10

MIAMI, Florida – Before Super Bowl XLIV kicked off and those memorable commercials aired on Super Sunday, EA Sports held its own virtual competition with Madden Bowl XVI. Darren McFadden, a former cover athlete for EA Sports’ NCAA Football franchise, was on hand to watch the competition and mingle with fell NFL players at the Clevelander Hotel in South Beach. McFadden talks about the phenomenon that Madden Bowl has become in this exclusive interview.

01.09.10

LAS VEGAS – The hottest iPhone App at CES 2010 came from Parrot, which is better known for making wireless peripherals for mobile phones. Now Parrot has jumped into the augmented reality gaming experience with the AR.Drone for use with the iPhone and iPod touch. The intuitive Parrot AR.Drone, a quadricopter piloted with an iPhone or iPod touch, allows adults or kids to fly in a real-world environment while simultaneously playing a video game from the device’s screen.