LOS ANGELES, California – While professional wrestling may not be real, it’s definitely big business. And one of the biggest revenue generators for pro wrestling today is videogames. The biggest name in “sports entertainment” today – the name clearly explains the matches are choreographed – is World Wrestling Entertainment. And the WWE has seen a rise in programming viewership over the past decade, in part, to the successful WWE Smackdown videogame franchise from game publisher THQ. The latest game in this franchise, WWE Smackdown vs. RAW 2010, just hit stores. Cory Ledesma, senior creative manager for WWE games at THQ, took some time away from the ring to talk about the success of this franchise and how gamers are being handed the keys to the creative kingdom with this latest game.