For the past four seasons, VIZIO, America's #1 LCD HDTV Company, has recognized the professional football player whose on-field performance most significantly exceeded expectations and the value of their salary with the VIZIO TOP VALUE PERFORMER award. VIZIO TOP VALUE PERFORMER finalists are evaluated based on their regular season performances, statistics, and the role they played in the success of their team. These factors are then measured against their base salaries to come up with five finalists. Last year’s winner Stevie Smith talks about EA Sports Madden in the exclusive 3D video below.

With gamers logging record numbers online playing Activision’s Call of Duty: Modern Warfare 3, four friends from Minnesota were able to play on the ultimate screen. The winners of the Mountain Dew Mega Fan Experience were whisked to Dallas, Texas, where Cowboys Stadium became their personal arcade. After playing Sledgehammer Games and Infinity Ward’s newest game in the Sony lounge in the plush luxury box level, Andy Brink and his friends went to the 50 yard line and took the action to North America’s largest video screen for some quad-player action on PlayStation 3. Brink talks about the experience, which included the Dallas Cowboys Cheerleaders practicing below, in this exclusive video interview.

While the Dallas Cowboys cheerleaders practiced below, four lucky winners from Minnesota were able to do something that many have only dreamed of – use North America’s largest video screen to play a videogame. In this case, it was Infinity Ward and Sledgehammer Games’ Call of Duty: Modern Warfare 3. Mountain Dew brought Brandon Ervn and three of his closest friends to Dallas as part of its Mega Fan Experience. It's a marketing offshoot with Wal-Mart that's aligned with the Call of Duty Double XP program, which is currently running on MW3 bottles of Mountain Dew beverages. The four guys were able to play quad-screen multiplayer for two hours at Cowboys Stadium, the largest stadium in the world. Ervn talks about what the experience was like to have a custom armchair and Jerry Jones’ stadium all to themselves, except for those cheerleaders, in this exclusive video interview.

The NBA season is rapidly approaching, as we're six days from its kick-off on Christmas day.  With that, 2K Sports has been pushing into overdrive to update its excellent sim NBA 2K12 with all the necessary changes and trades.  The company has informed us today that its latest roster update has gone live, and we've got all the changes right here for you.

Created by Zynga Dallas, CastleVille is the next game in Zynga’s “Ville” franchise which includesFarmVille, FrontierVille, and CityVille. CastleVille is set in a medieval world, with an engaging story, a touch of fantasy and memorable, playful characters. A true manifestation of Zynga’s social magic, the game improves upon the best social and emotional elements from each of the “Ville” games that came before it. In CastleVille players will be able build and manage the kingdom of their dreams, explore the rich world and setting, and share it with their friends.

With the NBA lockout, 2K Sports is placing its bets on the past for NBA 2K12. Michael Jordan, joined by Larry Bird and Magic Johnson, will grace three unique artistic covers in celebration of NBA legacy. NBA 2K12, the next installment of the only NBA video game simulation on the market, will offer three separate covers for the PlayStation 3 and Xbox 360 gamers featuring three of the NBA’s greatest legends of all time, Michael Jordan, Larry Bird and Magic Johnson. 2K Sports bypassed current NBA stars like reigning champion Dirk Nowitzki of the Dallas Mavericks.

LOS ANGELES -- It seems like NBA players might have more time to hit the sticks this year with the current NBA lockout going on. After winning the NBA Championship, Dallas Mavericks star Jason Terry added another victory to his belt. Terry beat Memphis Grizzles star Rudy Gay in a Call of Duty: Black Ops Annihilation grudge match at Treyarch’s studio in Santa Monica. Terry talks Call of Duty and shows off his tattoo in this exclusive video interview.

Dirk Nowitzki is now an NBA champion and an NBA Finals MVP. Thanks to his leadership, the Dallas Mavericks take out the arrogant Miami Heat in Florida. Nowitzki was able to beat the Heat even with a fever in game five. And he showed class by failing to get into a dirt match with LeBron James and Dwyane Wade after they made fun of him playing sick. Nowitzki is a rarity in the NBA because he doesn’t play video games – something Wade and James both do. The Maverick talks about his gaming habits in this exclusive video interview.

The Miami Heat will meet the Dallas Mavericks for the second time in five years when The Finals 2011 tips off on ABC tonight at 9 p.m. ET.  NBA fans in 215 countries and territories will watch, listen, and participate in this crowning event through an array of multimedia and digital technologies. Whether they win or lose, the Heat will rank better in NBA 2K12 than they did in NBA 2K11. The new basketball game will be on display at E3 2011 in Los Angeles. Chris Bosh talks about the Heat needing to earn video game respect on the real hardwoods in this exclusive video interview.

NBA fans will be the first to see the new Gears of War 3 trailer from Epic Games and Microsoft on TNT. One of the big games of 2011, Gears of War 3 won’t be on the play list of Dallas Mavericks All-Star Dirk Nowitzki, who hates video games. With the Mavs battling the Oklahoma City Thunder in the Western Conference Finals, Nowitzki talks about what games he played growing up and why he stopped in this exclusive video interview.

LOS ANGELES, California – Before the slam dunks and alley oops of the 60th NBA All-Star Game that brought Hollywood and basketball together, Chicago Bulls star Derrick Rose took to the practice court at the NBA Jam Session at the LA Convention Center. The avid gamer worked with 2K Sports last year and helped NBA 2K10 cover athlete Kobe Bryant award a $10,000 check to the best Xbox 360 gamer in Dallas before last year’s All-Star game at Cowboys Stadium. Rose talks about his gaming habits in this exclusive video interview.

LOS ANGELES, California – Before Blake Griffin put on a Hollywood show All Star Saturday night with a slam dunk over a car, the NBA All-Stars took to the practice court at the NBA Jam Session next to the Staples Center. Dallas Mavericks star Dirk Nowitzki talks about what video games he played growing up. The Western Conference star also explains why he hates gaming now in this exclusive video interview.