Home

Content about EA Sports Active

07.27.10
San Francisco 49er Patrick Willis Talks EA Sports Active NFL Training Camp and Madden NFL 11

EA SPORTS is developing EA SPORTS Active NFL Training Camp for the Wii. The football-based training program puts users right into the football drills and conditioning workouts of an NFL training camp. San Francisco 49er Patrick Willis talks about the new game, as well as the upcoming Madden NFL 11, in this exclusive interview.

05.17.10
Nintendo Gets Healthy with the American Heart Association

The American Heart Association and Nintendo of America have entered into a first-of-its-kind, multifaceted strategic relationship aimed at helping people create healthy lifestyles through physically active play. The two organizations will work together on multiple fronts to help consumers discover how active-play video games contribute to healthy living. Their joint efforts will arm consumers with information, provide people with hands-on experiences and arrange a summit of representatives from different backgrounds to discuss the benefits of active-play video games.

03.10.10
GDC 2010: EA Sports Showcases New EA Active 2.0 Technology

SAN FRANCISCO -- Electronic Arts held a press event to kick off GDC 2010 and showcase a number of new EA Sports titles, including the technology of the next generation of exercise games. Millions of people around the world have experienced the revolution in home fitness since last spring with EA SPORTS Active, the number one rated fitness program for the Wii™. Electronic Arts announced that EA SPORTS Active 2.0 (working title) is now in development and will be available this fall on PlayStation 3, Wii, iPhone and iPod touch. The new EA SPORTS Active 2.0 fitness program will deliver true fitness results by featuring an innovative wireless control system, powered by new leg and arm straps with motion sensors, a heart rate monitor to capture intensity, and a new online hub to track and share workout data. EA SPORTS Active 2.0* will make working out simple, effective and will go with you wherever you are.

12.25.09
Bob Greene Endorses EA Sports Active Game

LOS ANGELES, California – When it comes to personal trainers of the stars, Bob Greene is known around the globe as Oprah Winfrey’s fitness guru. As such, Greene reaches a huge audience of women around the globe. Electronic Arts hired Greene away from his Hollywood clientele to help develop the first two EA Sports Active exercise games for Nintendo’s Wii. The games were developed to appeal not only to women, but to gamers of both sexes and all ages. Greene, who’s an exercise physiologist and ceritified personal trainer, took some time away from the Hollywood gym to talk about how active he’s been in creating the first two EA Sports “trainer in a box” experiences.