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05.16.12
San Francisco Giants Buster Posey and Ryan Vogelsong Talk Games

The Entertainment Software Rating Board (ESRB), which assigns the official age and content ratings for computer and video games, announced a new public service announcement (PSA) campaign starring San Francisco Giants catcher Buster Posey and pitcher Ryan Vogelsong at AT&T Park. The PSAs, which feature the players explaining the ESRB rating system and encouraging parents to use it when buying games for their families, will soon begin running on television and radio stations throughout northern California as well as at Giants home games this season.  

03.18.12
San Francisco Giants Star Buster Posey Goes to Bat for ESRB Videogame Ratings

During Spring Training, San Francisco Giants shortstop Buster Posey took a break with pitcher Ryan Vogelsong to support the ESRB and videogame ratings. The duo traveled to an Arizona Gamestop to film a PSA video aimed at parents. The spot, which will play in AT&T Park and locally in the Bay Area, instructs parents about gaming ratings. 2010 World Series Champion Posey talks about the ESRB and videogames from the set of the commercial in the exclusive video below.

02.16.12
ESRB Turns to Penny Arcade Once Again for Parental Education on Game Ratings

Penny Arcade continues to expand. With PAX East coming up in April in Boston and PAX Prime set for later this year in Seattle, the comics are now helping educate consumers about game ratings. The Entertainment Software Rating Board (ESRB) has unveiled a new PSA campaign featuring artwork designed by the creators of the hugely popular video game webcomic Penny Arcade. The three-part national print and online campaign features caricatures based upon real parents and gamers, each of whom conveys a unique perspective about the ESRB ratings and tools like rating summaries and the ESRB mobile app. These ads will start appearing this spring in parent-focused and game enthusiast media outlets nationwide and can be viewed here.

07.30.11
Video Game Ratings – There’s an App for That

The Entertainment Software Rating Board (ESRB) has expanded the reach of its ratings App to Microsoft Windows Phone 7. This free mobile app, from the organization that assigns age and content ratings for computer and video games, allows easy access to video game ratings and detailed rating summaries.  For parents, it’s as simple as snapping a photo or typing the name of a game to quickly determine if it is right for their family. With the violent video game debate still brewing, this App makes it easy to find out all about any game instantly. Of course, the info is also written right there on the box.

02.24.10
Big Games of 2010: The Sex Inside God of War 3

Sony had near-final versions of God of War 3 playing at the NBA All-Star Players’ Lounge and at the DICE 2010 Game Room. The game contains a sex mini-game, which has been a staple in the franchise. The scene occurs over half-way into the new adventure.

01.14.10
New Survey Finds 82% of Parents Familiar with Video Game Ratings

With Activision’s Mature-rated Call of Duty: Modern Warfare 2 passing the $1 billion mark, Sega's Bayonetta selling well, and big M-rated 2010 game releases like Microsoft's Halo Reach, Electronic Arts Dante’s Inferno and Take-Two’s BioShock 2 on the way, ratings remain a hot button topic. According to a national survey released today by The Harrison Group and Activision Publishing, 82% of parents and 75% of children who play games are familiar with ESRB ratings system.