The success of 3D movies like the Oscar-winning Avatar and Tim Burton's Alice in Wonderland is proof that audiences are embracing the 3D revolution. No longer a tawdry gimmick, 3D technology is driving advances in storytelling, visuals, and visceral experiences. Of course, experiencing 3D in your local Cineplex is one thing, but bringing it home to your living room is another. Over the past year or so, NVIDIA has been driving advances in 3D digital entertainment, through our large ecosystem of display, content, and hardware partners. Today, NVIDIA has announced the latest addition to its 3D solutions, a software technology called 3DTV Play, that lets gamers connect their compatible GeForce-based desktop or notebook PC to a full HD 3D TV.