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09.28.11
Top 5 Insights about Social Gamers

Social games company RockYou enlisted market research firm Interpret to conduct a Social Gamer Thought Leadership study to explore who’s playing games in the booming marketplace that Facebook has created. Key findings provide valuable insights for advertisers and marketers, game developers, and industry thought leaders looking to understand the rapidly-evolving social game space. The study explores attitudes, behaviors, motivations, psychographics, and purchase intent among the current US social gaming population. It also categorizes social gamers—based on their gaming behaviors and attitudes—into four consumer segments. The results both confirm existing assumptions and provide unexpected, surprising information about players.

06.16.11
New Study Shows Women Play a Much Larger Part in Gaming Than You Might Think
Whenever you see video of people playing video games whether at a tournament or in a news report, that video is usually flooded with a bunch of young men huddled around a television set. Rarely do we ever see footage of women playing video games unless it's a mother playing with her family. Despite that, women actually play a much larger role in video games than you might think they do. In a new study done by Interpret, more women have been playing video games since 2009, and not just on the Wii.
08.14.10
Interpret to Present New 3D Research on Entertainment and Games

Interpret LLC, a leading entertainment, media and technology measurement and market research firm, will present its latest survey report on consumer attitudes towards 3D at the third annual 3D Entertainment Summit presented in association with Variety. The announcement was made today by conference co-producers Bob Dowling, President of The Bob Dowling Group; and John Golicz, CEO of Unicomm LLC, a leading event management company; along with Michael Dowling, CEO of Interpret LLC. The 3D Entertainment Summit takes place Wednesday-Thursday, September 15-16, 2010 at the Hilton Los Angeles in Universal City, CA.

06.20.10
E3 2010: Consumers Are Game for 3D Technology

LOS ANGELES -- In tandem with E3 2010, where Sony and Nintendo stole the show with new PlayStation 3 3D games and a robust line-up of Nintendo 3DS stereoscopic games, new research shows that consumers are game for 3D. According to Interpret’s new report, “3D State of Union: Are Consumers Ready?” marketing campaigns of TV manufacturers and product demos at retail have vetted consumer interest in 3D technologies-5% of heads of households stated that they are “definitely interested” in purchasing a 3D TV in the next 12 months, and another 8% are “probably interested.”

05.13.10
Free Games Lure New Players Including Women, Elderly

RALEIGH, North Carolina (Reuters Life!) - The video game industry has weathered the economic slowdown better than most industries, but there could be a reason -- free games with new figures showing up to a third of gamers don't pay to play.