Content about Interpret LLC

09.28.11

Social games company RockYou enlisted market research firm Interpret to conduct a Social Gamer Thought Leadership study to explore who’s playing games in the booming marketplace that Facebook has created. Key findings provide valuable insights for advertisers and marketers, game developers, and industry thought leaders looking to understand the rapidly-evolving social game space. The study explores attitudes, behaviors, motivations, psychographics, and purchase intent among the current US social gaming population. It also categorizes social gamers—based on their gaming behaviors and attitudes—into four consumer segments. The results both confirm existing assumptions and provide unexpected, surprising information about players.

09.15.10
UNIVERSAL CITY -- The third annual 3D Entertainment Summit kicked off a two-day showcase of the latest technologies and innovations in 3D movies, television and videogames with a capacity crowd September 15-16. Over 600 attendees congregated at the Universal Studios Hilton to hear Hollywood luminaries like Jeffrey Katzenberg and M. Night Shyamalan speak about the impact of 3D in filmmaking.
08.14.10

Interpret LLC, a leading entertainment, media and technology measurement and market research firm, will present its latest survey report on consumer attitudes towards 3D at the third annual 3D Entertainment Summit presented in association with Variety. The announcement was made today by conference co-producers Bob Dowling, President of The Bob Dowling Group; and John Golicz, CEO of Unicomm LLC, a leading event management company; along with Michael Dowling, CEO of Interpret LLC. The 3D Entertainment Summit takes place Wednesday-Thursday, September 15-16, 2010 at the Hilton Los Angeles in Universal City, CA.

06.20.10

LOS ANGELES -- In tandem with E3 2010, where Sony and Nintendo stole the show with new PlayStation 3 3D games and a robust line-up of Nintendo 3DS stereoscopic games, new research shows that consumers are game for 3D. According to Interpret’s new report, “3D State of Union: Are Consumers Ready?” marketing campaigns of TV manufacturers and product demos at retail have vetted consumer interest in 3D technologies-5% of heads of households stated that they are “definitely interested” in purchasing a 3D TV in the next 12 months, and another 8% are “probably interested.”

04.29.10

Experts from Hollywood and gaming agree that the future of entertainment is 3D. That was the clear message at last week’s inaugural 3D Gaming Summit, produced by The Bob Dowling Group and Unicomm and presented in association with Variety on April 21-22 at the Los Angeles Hilton in Universal City, CA.