At CES 2010, 3D was the overriding message. With James Cameron’s Avatar still pulling in 3D revenue at the box office, Hollywood and the videogame industry are now focusing on bringing 3D home. The Blu-ray Disc Association’s announcement in December last year on the finalization of the Blu-ray 3D specification has been cemented by Sony’s release of a standalone 3D-Ready Blu-ray player, firmly fixing the industry’s crosshairs on a 3D future.