The world converged in Orlando digitally. NBA Digital delivered a record-breaking performance during NBA All-Star 2012 (Feb. 24-27) with traffic to NBA.com, total votes for the Sprite Slam Dunk and video streams on NBA Mobile Web. NBA.com received a record of more than 114 million video streams and 209 million page views, an increase of more than 40 percent and nearly 30 percent respectively, from last year’s All-Star record. Connected NBA All-Stars and gamers like LeBron James (see video below) are connecting with fans in new ways.

After all of the negative stories surrounding the lack of big names in the Slam Dunk Contest and how horrible the NBA has been with its packed schedule post-lockout, fans tuned in to watch the festivities in Orlando. Not even the Academy Awards could keep hoops fans from seeing Dwight Howard, Kobe Bryant and LeBron James in action at the Amway Center. In an exciting conclusion to Sunday’s coverage, the West All-Stars, led by Oklahoma City Thunder forward and All-Star MVP Kevin Durant edged the East, 152-149. During one of the busiest and most-watched nights on television, TNT’s exclusive coverage of the 2012 NBA All-Star Game delivered an overall 5.4 US household rating in metered market overnights. The metered market rating is the second highest-rated overnight since 2005 (5.9 metered market rating). Houston Rockets All-Star Chase Budinger talks gaming in this exclusive video interview below.

Earvin “Magic” Johnson is excited to be on the cover of 2K Sports’ NBA 2K12 and for the start of the NBA season on Christmas Day. Johnson will be part of ABC and ESPN pregame shows for this abbreviated NBA season. The cover athlete took some time to break down some of the NBA’s blockbuster trades in this interview below.

It’s a little annoying to see sports games get downloadable content added on a couple of months after their release, mainly because folks already spent so much money for the main product and now have to plunk down a few extra bucks for some more good stuff.  But that’s how business rolls for other games these days, so it’s not a big deal.  Plus, when it’s as good as NBA 2K12’s new Legends Showcase, you really see where the value adds up.

It’s a little annoying to see sports games get downloadable content added on a couple of months after their release, mainly because folks already spent so much money for the main product and now have to plunk down a few extra bucks for some more good stuff.  But that’s how business rolls for other games these days, so it’s not a big deal.  Plus, when it’s as good as NBA 2K12’s new Legends Showcase, you really see where the value adds up.

It’s a little annoying to see sports games get downloadable content added on a couple of months after their release, mainly because folks already spent so much money for the main product and now have to plunk down a few extra bucks for some more good stuff.  But that’s how business rolls for other games these days, so it’s not a big deal.  Plus, when it’s as good as NBA 2K12’s new Legends Showcase, you really see where the value adds up.

It’s a little annoying to see sports games get downloadable content added on a couple of months after their release, mainly because folks already spent so much money for the main product and now have to plunk down a few extra bucks for some more good stuff.  But that’s how business rolls for other games these days, so it’s not a big deal.  Plus, when it’s as good as NBA 2K12’s new Legends Showcase, you really see where the value adds up.

2K Sports’ NBA 2K12 is getting some mobile competition. With EA Sports still sitting out the lockout-shortened season, Ogmento, a publisher of location-based, augmented reality mobile games, has released NBA: King of the Court on iOS or Android devices. NBA: King of the Court is the first mobile app to adapt a major league sports franchise into a free-to-play, location-based online game. Now LeBron James isn't the only king of the court.

MIAMI, Florida – Dirk Nowitzki and Mark Cuban's Dallas Mavericks finally won their first NBA World Championship as Dallas beat Miami 105-95 in a rematch of the 2006 NBA Finals, which Dwayne Wade and the Miami Heat won. This time around, Dirk would not let his team lose as he took NBA Finals MVP honors for a remarkable series. Dirk talks to GamerLive.TV about what video games he played growing up. The Finals MVP also explains why he hates gaming now and talks about which haircut he wants to have in the next NBA 2K12 basketball game in this exclusive video interview.

LOS ANGELES – Los Angeles Clippers guard Eric Gordon was at E3 2011 to check out the video demonstration of 2K Sports’ NBA 2K12 video game. Like most NBA players, Gordon’s good on the “sticks.” He talks about his gaming habits in this exclusive video interview in 3D.