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04.06.12
New Nike Uniforms Unveiled in EA Sports Madden NFL 13

EA Sports unveiled the first Madden NFL 13 screenshot showcasing new Nike uniforms. The EA Sports development team was granted early access to the new designs of the NFL uniforms and used this insight to meticulously recreate the Nike clothing in Madden NFL 13. Nike signed a five-year exclusive deal with the NFL, which brings Reebok's reign as official clothing manufacturer to an end in real life and in videogames.

11.01.11
NBA 2K12 Helps Nike Sell Sneakers During NBA Lockout

November NBA games have been wiped clean off the boards and with things looking grim with the NBA lockout, basketball show makers like Nike are relying more heavily on video games like 2K Sports NBA 2K12. The sneaker maker talks about its latest offerings from Carmelo Anthony, Chris Paul and Dwyane Wade and the role video games play in marketing today in these exclusive videos below.

02.12.10
Sony Offers NBA All-Stars Custom PSPs in Snowy Dallas

DALLAS, Texas -- Inside the exclusive Player's Lounge at the Hyatt Regency in a snow-covered Dallas, Texas, some of the biggest names in the NBA are getting custom PSP Go portable gaming devices. Sony had had success with its partnership with Gallagher Designs, making some of the biggest names in sports the proud owners of custom gaming consoles.

02.10.10
Kobe Bryant and Derrick Rose Host 2K Sports NBA Challenge

With the NBA All-Star Game in Dallas this weekend, the videogame world is turning its attention to the big event. 2K Sports announced that NBA 2K10 cover athlete, Kobe Bryant of the Los Angeles Lakers, and NBA 2K10: Draft Combine spokesman, Derrick Rose of the Chicago Bulls, will both appear at the NBA All-Star Jam Session on Saturday, February 13th at the NBA 2K10 All-Star Challenge presented by Nike Basketball.  Both Bryant and Rose will introduce the two championship tournament finalists and present the grand prize winner with a check for $10,000. 

12.23.09
Win a Trip to the Dallas NBA All-Star Game

Want to check out the Dallas Cowboys new stadium and hobnob with the NBA All-Stars? You can get there by playing online videogames thanks to 2K Sports. Virtual athletes ready to test their skills against the best players in the country can now sign up to participate in the NBA 2K10 All-Star Challenge Presented by Nike Basketball.