The Entertainment Software Rating Board (ESRB), which assigns the official age and content ratings for computer and video games, announced a new public service announcement (PSA) campaign starring San Francisco Giants catcher Buster Posey and pitcher Ryan Vogelsong at AT&T Park. The PSAs, which feature the players explaining the ESRB rating system and encouraging parents to use it when buying games for their families, will soon begin running on television and radio stations throughout northern California as well as at Giants home games this season.  

Kyrie Irving is the recipient of the Eddie Gottlieb Trophy as the 2011-12 Kia NBA Rookie of the Year. Irving totaled 592 points and received 117 first-place votes from a panel of 120 sportswriters and broadcasters throughout the United States and Canada. The Cleveland Cavalier talks NBA 2K12 in this exclusive video interview below.

LeBron James of the Miami Heat is the winner of the Maurice Podoloff Trophy as the 2011-12 Kia NBA Most Valuable Player Award, the NBA announced today. James earns the honor for the third time in four seasons and becomes the first player since Michael Jordan to win at least three MVPs. James, a gamer at heart, also has skills off the hardwoods. He talks about video games in the exclusive video interview below.

WALT DISNEY WORLD RESORT – The actor behind half of Disney’s popular “Phineas & Ferb” TV series, and gaming franchise, was at EPCOT to preview the new Agent P’s Showcase Adventure attraction. Kim Possible is moving out and the hottest show on Disney Channel today is moving in. Vincent Martella talks about the show going live and interactive in the video below.

NEW YORK CITY – Robert Griffin III, who is best known to sports fans as RGIII, is taking control of the Washington Redskins this season. The Heisman trophy-winning quarterback from Baylor has just as much skills off the gridiron as he displays on it, which seems appropriate given that his skills are often compared to that of a video game character. Before going as the second pick in the 2012 NFL Draft, RGIII took some time to talk NCAA Football 13 and Madden NFL 13 in this exclusive video interview below.

Gamestop continues to ride the success of its Nationwide NASCAR driver Joey Logano. The young driver plays all the games that are featured on the cars that he drives. Logano beat out Danica Patrick, Kyle Busch and other Sprint Cup drivers at Talladega Superspeedway. Logano talks about the games he like to play off the track in this exclusive interview below.

Actor Tom Hiddleston has been good for Marvel, even though he plays the bad guy Loki in Thor: God of Thunder and Joss Whedon’s The Avengers. Hiddleston helped propel Thor to record box office last summer and The Avengers is expected to top $500 million globally this summer for Disney. Hiddleston talks about the super villain, as well as his gaming background, in this exclusive video interview below.

The Avengers could break all box office records this weekend in the U.S., thanks to Chris Evans and an all-star team of super heroes. The man behind Captain America had a blockbuster summer last year, which marked his third super hero success as he played The Human Torch in The Fantastic Four films. Evans talks about his two super hero roles and what it was like to work on The Avengers in this exclusive video interview below.

LAS VEGAS – Celebrity gamer Adrianne Curry was kicked out of San Diego Comic-Con last year for wearing an Aeon Flux costume that the police department found too revealing. But she’s determined to wear that custom-made costume again this year. Curry also reveals what she has in store for cosplay at the biggest convention for comics and games in this exclusive video interview, in which she’s dressed as TEKKEN fighter Christie.

LAS VEGAS – Celebrity gamer Adrianne Curry is working with Namco Bandai on the upcoming Tekken Tag Tournament 2 console release for PlayStation 3 and Xbox 360. Curry, who is one of the judges for Sony’s “The Tester” online series, was on hand for Namco Bandai’s Global Gamers Day event at The Cosmopolitan Hotel. She was able to check out the new Dragon Ball Z Kinect dressed as Tekken’s Christie. Curry talks about the new game in this exclusive, revealing video interview below.

NEW YORK CITY – Calvin Johnson, Jr., wide receiver for the Detroit Lions, was selected by millions of fans across the country to grace the cover of Madden NFL 13, which will hit store shelves August 28.  Johnson, a No. 6 seed, defeated fellow NFL Pro Bowler Cam Newton, a No.1seed, in a thrilling matchup culminating in a live unveiling on ESPN’s SportsNation and a cover photo shoot for the winner in New York City’s Times Square. This year’s vote campaign surpassed last year’s totals by 54% (19.6 million vs. 12.7 million), ending with Johnson triumphing over Newton by a final margin of 52% to 48%. EA Sports Anthony Stevenson breaks down the live event in this exclusive video interview below.

Pittsburgh Penguins center Evgeni Malkin captured his second career Art Ross Trophy as the National Hockey League’s scoring champion, Tampa Bay Lightning center and NHL 12 cover athlete Steven Stamkos claimed his second Maurice Richard Trophy as the League’s goal-scoring leader, and St. Louis Blues goaltenders Brian Elliott and Jaroslav Halak combined to win their first William Jennings Trophy as the goaltenders on the club allowing the fewest goals during the 2011-12 regular season. The four trophy winners will be honored at the 2012 NHL Awards, which will be held Wednesday, June 20 at the Wynn Las Vegas.