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02.22.11
NBA All-Star 2011: NBA Sees Record Mobile and Online Viewership Over the Holiday Weekend
LOS ANGELES, California -- NBA Digital guided fans through a star-studded, high-flying weekend and provided record breaking coverage of the 2011 NBA All-Star weekend for NBA.com and NBA Mobile. NBA.com received a record nearly 83 million video streams and nearly 170 million page views, an increase of nearly 350 percent and 140 percent respectively, from last year’s All-Star record. The record video streams included an all-time single-day mark of more than 28 million video streams viewed by fans on Saturday, Feb. 19.   To date, more than 1.2 billion videos have been viewed by fans on NBA.com this season, more than double last year’s record pace. Check out this exclusive video interview with LeBron James below.
02.21.11
NBA All-Star 2011: MVP Kobe Bryant Propels 60th NBA All-Star Game to Record Ratings on TNT
LOS ANGELES, California – Thanks in part to Western Conference MVP Kobe Bryant, the 2011 NBA All-Star Game on TNT delivered 9.1 million total viewers, 6 million households and a 5.2 U.S. household (HH) rating, along with strong growth across all key demos, according to Nielsen Fast Nationals. This year’s star-studded contest in Los Angeles ranks as the most watched and highest rated game since 2003, which featured Michael Jordan’s final NBA All-Star appearance of his career. In addition, the 2011 NBA All-Star Game and All-Star Saturday Night presented by State Farm, which was the most watched in the event’s 26-year history thanks to Blake Griffin’s slam dunks, combined to average more than 17 million total viewers. 
02.20.11
Blake Griffin Propels 2011 NBA All-Star Saturday Night to Record Viewing on TNT
LOS ANGELES, California -- TNT’s exclusive coverage of the 2011 NBA All-Star Saturday Night presented by State Farm delivered 8.1 million total viewers, 5.1 million households and a 4.4 U.S. rating, based on Nielsen Fast Nationals. The Los Angeles event was the most watched All-Star Saturday Night in the event’s 26 year history, experiencing tremendous growth over the previous record set in 2009. Blake Griffin’s amazing dunks – including an alley oop over a 2011 Kia Optima with Baron Davis in it – highlighted a night in which the biggest stars of basketball converged in Hollywood for a spectacular celebration of hoops.
02.18.11
NBA All-Star 2011: Taco Bell Skills Challenge Player Stephen Curry Has Game
Stephen Curry of the Golden State Warriors, Derrick Rose of the Chicago Bulls, John Wall of the Washington Wizards and Russell Westbrook of the Oklahoma City Thunder were selected by fans to compete against Chris Paul of the New Orleans Hornets in the 2011 Taco Bell Skills Challenge on February 19 at Staples Center in Los Angeles as part of the 60th NBA All-Star Weekend. The event will be televised live nationally as part of the NBA All-Star Saturday Night presented by State Farm, which will also feature the Haier Shooting Stars, Foot Locker Three-Point Contest and Sprite Slam Dunk. Curry talks about basketball and video games in this exclusive video interview.
02.08.11
NBA All-Star and Reigning Three Point Contest Winner Paul Pierce Has Game
Reigning champion Paul Pierce of the Boston Celtics will defend his title in this year’s Foot Locker Three-Point Contest, which will be held on Saturday, February 19, at Staples Center in Los Angeles as part of NBA All-Star Saturday Night. Rounding out the field are All-Stars Ray Allen of the Celtics and Kevin Durant of the Oklahoma City Thunder, Daniel Gibson of the Cleveland Cavaliers, James Jones of the Miami Heat, and Dorell Wright of the Golden State Warriors. Allen won the contest in 2001. Former video game cover athlete Pierce talks about his gaming off the court in this exclusive video interview.
07.10.10
MLB All-Star Game Joins Home Run Derby and Sony's MLB 10 as 3D Spectacles

DIRECTV, Major League Baseball and FOX Sports, continuing to lead the industry in sports programming innovation, will offer the 2010 MLB All-Star Game in 3D exclusively on DIRECTV’s new 3D channel, n3D  powered by Panasonic (Channel 103). This makes it a 3D sweep for MLB All-Star as ESPN3D will bring the State Farm Home Run Derby to customers in 3D on Monday, July 12, as well. On top of this, gamers can play Sony's MLB 10 PlayStation 3 videogame in 3D now, as well, taking in both events virtually in 3D.