VIZIO isn't waiting until CES 2012 to showcase its new technology. As presenting sponsor of the 98th Rose Bowl, VIZIO will bring new technologies and innovative activations to fans, adding to the game day experience for college football fans. On-site, at the center of both the Oregon and Wisconsin tailgate zones, VIZIO will take over adjacent Brookside Golf Course clubhouse, to create a special VIZIO Theater 3D Lounge. Open to the public, the lounge will house many of VIZIO's award-winning Theater 3D technologies, showcase other college bowl games and treat fans to an interactive 3D video game area. VIZIO has also partnered with the world famous Los Angeles radio station KROQ, who will be broadcasting live from the lounge and bringing a special performance from popular local band, The Dirty Heads.