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01.07.12
CES 2012: New Study Breaks Down Who Is Buying Tablets

A new study by Martiz Research, which was taken a week before Thanksgiving, has indentified four key buyer segments in the overall tablet market. There are single-minded (21 percent),tablet-committed (44 percent), newcomers (13 percent) and low-end tablet buyers (22 percent). To marketers of Google Android tablets, including those that feature NVIDIA Tegra technology, the study provides key insight into consumer profiles that help effectively target this large market of potential buyers.

11.23.11
Black Friday Forecast Bullish for Big Screen HD and 3D TV Sales

One of the hottest gifts this Christmas season won’t be easy to wrap and will definitely have trouble fitting under any tree. Giant, 60’’-plus high-definition TVs are shaping up as one of the strongest retail sellers this holiday season. According to DEG: The Digital Entertainment Group, consumers are either upgrading to big, 60”-plus HDTVs or accelerating their conversion from cathode-ray tube televisions. Enticed by the razor-like sharpness and crystal clear sound large HDTVs offer, technological advances, expanded content and lower prices consumers are deciding the time is right for a major upgrade in the way they enjoy films, TV shows, sports and videogames at home. Gamers are also making the jump to 3D TVs thanks to great Black Friday deals.

10.04.11
New Research Shows Promising Outlook for 3DTV Adoption

The Digital Entertainment Group (DEG) has taken the first in-depth study that provides an exclusive look at the first-hand experiences of nearly 3,100 3D-compatible television (3DTV) owners. Overwhelmingly, consumers reported a positive entertainment experience, minimal price premiums, and enthusiasm about the future of 3D content. Vizio talks about its latest 3DTV in the exclusive video interview below.

08.10.11
New Survey Finds that the Majority of 3DTV Owners Watch 3D Shows at Least Once Per Week

Watching television shows in 3D has become a regular activity for the majority of 3DTV owners, according to the latest research from the Strategy Analytics Connected Home Devices service. According to the report, “3DTVs: Buying Intentions and Early Adopter Feedback,” two-thirds of 3DTV owners across the US and Europe are watching at least one show in 3D on a weekly basis. Forty-one percent of 3DTV owners claim to be watching shows in 3D at least once a day or several times a day.

06.20.10
E3 2010: Consumers Are Game for 3D Technology

LOS ANGELES -- In tandem with E3 2010, where Sony and Nintendo stole the show with new PlayStation 3 3D games and a robust line-up of Nintendo 3DS stereoscopic games, new research shows that consumers are game for 3D. According to Interpret’s new report, “3D State of Union: Are Consumers Ready?” marketing campaigns of TV manufacturers and product demos at retail have vetted consumer interest in 3D technologies-5% of heads of households stated that they are “definitely interested” in purchasing a 3D TV in the next 12 months, and another 8% are “probably interested.”