As good a distraction as Transformers: Dark of the Moon was on Xbox 360 and PS3 last year, it just didn’t measure up to the monstrosity that came out a year before, the boldly original War For Cybertron.  Featuring a great new storyline, thrilling action and strong multiplayer, the game was a must for fans of Hasbro’s long-running franchise.  High Moon Studios recognizes this, and recently invited us down to Las Vegas to get a first glimpse at the upcoming sequel, Fall of Cybertron, which is introducing some bigger players into the picture – literally.

TECMO KOEI America is offering gamers a special $100 collector’s edition of its latest NINJA GAIDEN adventure for PlayStation 3 and Xbox 360. Shipping on March 20, 2012, NINJA GAIDEN 3 will also be available for $60. The new game spotlights the series’ beloved Japanese dark hero, Ryu Hayabusa, with an original story developed by famed writer Masato Kato bringing new depth to the game’s intense swordsmanship and hardcore action combat. 

Electronic Arts has partnered with adidas Originals for Need for Speed The Run. Combining the cultural expertise of both brands, consumers will not only see the iconic adidas Superstar shoes in Need for Speed The Run, but they’ll also be treated with exclusive and limited editionNeed for Speed The Run adidas branded apparel which will be available at all adidas Originals stores across the United States. The Need for Speed The Run and adidas promotion will be celebrated at three of the country’s and game’s most iconic locations: Chicago, San Francisco and New York where consumers will get exclusive access to the limited edition Need for Speed The Run shoe and video game.

Pixar Animation remains the leader of the pack when it comes to computer-animated blockbusters. The studio earned its 12th consecutive box office debut – winning the top spot for every one of its movies. John Lasseter’s Cars 2 drove over $110.9 million at the global box office, despite bad reviews. The movie finished with $68 million in the U.S. Lasster talks about the 3D sequel in this exclusive video interview below.

Amid booming consumer spending on PC social networking games in 2010, Zynga managed to pad its market share lead over the other top operators, based on the success of its CityVille and FarmVille offerings. New IHS Screen Digest research indicates shows that the social games giant remains at the top of its game.

Game publisher Bigpoint, a global market leader in browser-based massively multiplayer online (MMO) games, has seen instant success with its first North American-focused title. Battlestar Galactica Online has passed one million registered players in just six weeks, becoming the company's most successful launch since its founding in 2002. Based on the internationally popular Syfy television series produced by Universal Cable Productions, Battlestar Galactica Online is a free-to-play, browser-based space combat MMO that combines high-quality, 3D graphics with intense gameplay.

BARCELONA, Spain -- LG Electronics had one of the hottest gadgets on the floor of the annual Mobile World Congress. The LG Optimus 3D is the first smartphone coming to the U.S. that will utilize the same type of autostereoscopic 3D technology that gamers will see with the launch of Nintendo 3DS on March 27th. The new 3D phone will come packed with three glasses free 3D games from Gameloft, including Asphalt 6, Let’s Golf 2 and NOVA 2. Check out this exclusive video interview from LG’s stand inside the Barcelona convention center below.

One of the big games of 2011 is coming home early. People Can Fly, Epic Games and Electronic Arts Inc will unleash a demo for Bulletstorm, the highly anticipated new action shooter from the makers of the award-winning Gears of War and Unreal series of games. Starting on January 25, the demo will give players a taste of the guns, action and attitude Bulletstorm has to offer. Check out this exclusive video interview with the developer below.

Rightware, the leader in 3D user interface (UI) technology, and Animated Media Inc. (AMI), a technology company focused on creating Adobe Flash-compatible multimedia software products, announced a partnership that provides their customers with the best of both 3D and 2D UI development and design tools. Rightware’s Kanzi UI Solution provides rapid creation of visually rich 3D UIs with a high performance engine for embedded systems. The Kanzi UI Solution also supports stereoscopic 3D, multi-touch, gestures and physics, and porting to any smart platform that supports OpenGL ES 1.x or 2.0 is an easy and straightforward process.

LAS VEGAS -- PrimeSense, the leader in sensing and recognition technologies, will bring its affordable, accurate, 3D capturing sensor solution, optimized for mass market consumer applications, to Las Vegas January 6-9 for the International Consumer Electronics Show (CES 2011). PrimeSense, which built the technology that Microsoft used for Kinect for Xbox 360, is transforming the entertainment experience in the living room with Natural Interaction solutions that allow users to interact with and control their environment in a natural, human and intuitive way.

Telltale Games is going Back to the Future, literally. The game company has signed a multi-year, two-title video game development deal with Universal Partnerships & Licensing.  Telltale Games has secured the rights to create videogames based on two of Universal Pictures’ most popular intellectual properties, Back to the Future and Jurassic Park.  The first game released under the agreement will be a Telltale Games “season” based on the successful Back to the Future series of films.

One of the big games of 2010, Halo: Reach, has a brand new trailer. The premiere of “Birth of a Spartan,” a live-action short directed by award-winning director Noam Murro. Airing on multiple U.K. and U.S. TV networks and also showing in movie theaters across North America, “Birth of a Spartan” is a stirring depiction of the transformation of Carter 259, the future leader of Noble Team in Halo: Reach, from an ordinary young man to a superhuman Spartan warrior.