Electronic Arts is once again hosting an E3 press conference, called Gamechangers: EA 2011, before the official video game convention opens its doors. At both the press conference and the big show, EA’s lineup this year consists of games spanning a multitude of popular genres, including immersive shooters and role-playing games for hardcore players, revolutionary sports titles for sports fans, as well as mobile and casual games for the whole family. Games like Battlefield 3, Need for Speed The Run, Madden NFL 12, FIFA Soccer 12, SSX, Mass Effect 3; and the highly anticipated new MMO, Star Wars: The Old Republic, will be featured.