CES 2010: Michael Jackson’s This Is It Introduces movieIQ Sync


    LAS VEGAS – Sony used the main stage at its booth at the Consumer Electronics Show to showcase its latest Blu-ray Disc technology. Sony Pictures Home Entertainment will debut movieIQ Sync, the company’s first portable BD-Live feature, on the Blu-ray release of MICHAEL JACKSON’S THIS IS IT, in stores January 26, 2010.

    With a movieIQ enabled Blu-ray Disc and an internet connected Blu-ray player like PlayStation 3, movie fans can dive into continuously updated filmographies of their favorite directors and stars, and explore relevant trivia such as production facts, location details, music and soundtrack information, all tied to scenes within the movie.


    With new portable movieIQ Sync technology, users can connect their Blu-ray Disc player to a PC or iPhone via the Internet and get the full movieIQ experience on a portable device. movieIQ Sync will display all of the information movieIQ offers on the PC or iPhone, synchronized to the film, thus freeing the television screen for enjoying the movie.


    Also on MICHAEL JACKSON’S THIS IS IT, movieIQ allows users to create an interactive music playlist by bookmarking their favorite songs in the film. The playlist can then be posted to Facebook or emailed to contacts via BD-Live.  MICHAEL JACKSON’S THIS IS IT will be available on Blu-ray ($40), DVD ($28) and PSP ($25).


    The other big news from Sony’s booth at CES 2010 in the home entertainment category was Blu-ray 3D. Sony Pictures Home Entertainment was playing Cloudy with a Chance of Meatballs in 3D at the booth. PlayStation 3 owners can upgrade to 3D with a free firmware download this summer to play movies and games in high definition 3D.


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